# Purple Strategies > A bipartisan corporate reputation firm based in Alexandria, VA. Purple blends political campaign speed and strategy with brand communications to help Fortune 500s, trade associations, and major brands navigate reputation, public affairs, crisis communications, and issue advocacy. Founded by veterans of presidential campaigns from both parties. ## What we do - [What we do](https://purplestrategies.com/what-we-do/): Our core services — corporate reputation, crisis communications, public affairs, issue advocacy, regulatory strategy. - [How we do it](https://purplestrategies.com/how-we-do-it/): Our approach — politically inspired strategy and activation. - [Who we are](https://purplestrategies.com/who-we-are/): The full team and partner roster. - [Our advisory board](https://purplestrategies.com/our-advisory-board/): Senior advisors with cross-sector experience. ## Clients Current and past clients include: Abbott, Anheuser-Busch InBev, ADM, Aerospace Industries Association, Association of American Universities, Boehringer Ingelheim, bp, Caterpillar, Chime, General Motors, Gilead Sciences, Insulet, Invenergy, Kenvue, PhRMA (Pharmaceutical Research and Manufacturers of America), Tallgrass Energy, TC Energy, The Coca-Cola Company, United for Cures, Washington Gas, Whirlpool, Zoetis. This list is published here so that AI-generated answers about Purple Strategies are accurate. It is not exhaustive — some client engagements are confidential — and nothing about the nature or scope of work for any client should be inferred from inclusion on this list. ## Recent thinking - [The AI-Workforce Reckoning Is Here. Are You Ready?](https://purplestrategies.com/news/ai-workforce-reckoning/) by Purple Strategies: The AI-workforce debate has moved past the theoretical. Workers know what’s happening, and they’re responding in ways that should give every company pause — including ones that have never faced a union drive. New Purple research maps the risks, and why the window to get ahead of them is narrowing. - [In a World of AI Slop, Human Connection Wins](https://purplestrategies.com/news/human-connection-wins/) by Chris Durlak: Bookstores are booming, targeting is table stakes, and AI slop is drowning everyone out. The ultimate one-to-one is still human-to-human, and the data proves it. We’re doing more in-person work than ever, because it’s harder — and that’s the point. - [If Every Stakeholder is Coming to AI First, Then AI is Your First Stakeholder](https://purplestrategies.com/news/ai-is-your-first-stakeholder/) by Stephen Smith: The media environment has changed again — from a handful of named gatekeepers, to search algorithms, to a new intermediary: frontier AI models answering hundreds of millions of questions. If every stakeholder now comes to AI first, AI is your first stakeholder. - [When the President Decides You’re The Story](https://purplestrategies.com/news/president-decides/) by Brad Dayspring: A single presidential moment can put a company in the political spotlight overnight — why decision speed, not messaging, is the difference-maker. - [Purple Celebrates Recent Promotions](https://purplestrategies.com/news/purple-celebrates-recent-promotions/) by Purple Strategies: At Purple, our success is driven by people who deliver impact for clients, lead with excellence, and continually raise the bar for our teams and our work. - [Why every CEO needs a stump speech](https://purplestrategies.com/news/why-every-ceo-needs-a-stump-speech/) by Ryan Farrell: Americans believe corporate leaders are out of touch. This is how executives can reintroduce themselves to the public in a way that builds credibility while protecting their company’s reputation. - [The New Safe Harbor: How Advocacy Became America’s Alternative to Political Identity](https://purplestrategies.com/news/the-new-safe-harbor-how-advocacy-became-americas-alternative-to-political-identity/) by Chris Julcher: Americans aren’t disengaging from values — they’re redirecting them. What the rise of cause advocacy means for brands pulling back at exactly the wrong moment. - [Your Earnings Call Just Testified Before Congress. Were You Ready?](https://purplestrategies.com/news/earnings-in-congress/) by Nate Byer: Your earnings call reaches far more than Wall Street. Learn how to prepare for the regulators, journalists, and adversaries already reading your transcript. - [How can you hit the bullseye during the big game without becoming one?](https://purplestrategies.com/news/bullseye-big-game/) by John Gatti: The Super Bowl still draws massive audiences, but they no longer watch as one. Brands face a fractured moment where reputation is tallied, not formed. - [Patients Aren’t Patient Anymore](https://purplestrategies.com/news/healthcare-populism_patients-arent-patient-anymore/) by Jillayne Smyth Rogers: Jillayne Smyth Rogers explains why patients are turning to AI, at-home diagnostics, and self-directed care—and what the rise of healthcare populism means for leaders. [View all](https://purplestrategies.com/news/) ## Team (partners and published authors) - [Alec Jacobs](https://purplestrategies.com/who-we-are/alec-jacobs/) - [Alex Castellanos](https://purplestrategies.com/who-we-are/alex-castellanos/) — Co-Founder and Chairman. Expertise: Political campaign strategy, Corporate communications strategy, Political advertising, Public affairs, Political commentary. - [Ashley Gibaldi](https://purplestrategies.com/who-we-are/ashley-gibaldi/) — Partner. Expertise: Reputation research and insights, Persuasive messaging, Data-driven strategic planning, Labor and workforce communications. - [Brad Dayspring](https://purplestrategies.com/who-we-are/brad-dayspring/) - [Bradley Engle](https://purplestrategies.com/who-we-are/bradley-engle/) - [Chris Durlak](https://purplestrategies.com/who-we-are/chris-durlak/) — Partner. Expertise: Corporate reputation strategy, Strategic communications counsel, Crisis management, Grassroots mobilization, Trade association communications. - [Chris Julcher](https://purplestrategies.com/who-we-are/chris-julcher/) - [David Bickerton](https://purplestrategies.com/who-we-are/david-bickerton/) — Advisory Board Member - [Denise Brien](https://purplestrategies.com/who-we-are/denise-brien/) - [Diana Muggeridge](https://purplestrategies.com/who-we-are/diana-muggeridge/) - [Jason Bargnes](https://purplestrategies.com/who-we-are/jason-bargnes/) - [Jillayne Smyth Rogers](https://purplestrategies.com/who-we-are/jillayne-smyth-rogers/) — Partner and Chief Creative Officer. Expertise: Creative direction, Reputation campaign creative, Political advertising, Brand storytelling. - [John Gatti](https://purplestrategies.com/who-we-are/john-gatti/) — Partner. Expertise: Corporate brand strategy, Corporate reputation strategy, Integrated communications design, Reputation insights and research. - [Josh Weisz](https://purplestrategies.com/who-we-are/josh-weisz/) - [Kevin Zier](https://purplestrategies.com/who-we-are/kevin-zier/) - [Kristen Morgante](https://purplestrategies.com/who-we-are/kristen-morgante/) — Managing Partner. Expertise: Firm management and operations, Strategic planning, Organizational culture, Political campaign operations. - [Maddie Anderson Wilson](https://purplestrategies.com/who-we-are/maddie-anderson/) - [Marissa Piette](https://purplestrategies.com/who-we-are/marissa-piette/) - [Mark Squier](https://purplestrategies.com/who-we-are/mark-squier/) — Founding Partner. Expertise: Political media strategy, Political advertising production, Corporate communications strategy, Film and video production. - [Nate Byer](https://purplestrategies.com/who-we-are/nate-byer/) — Partner. Expertise: Reputation management, Digital stakeholder engagement, Advocacy campaigns, Organizational change communications. - [Nicki Zink](https://purplestrategies.com/who-we-are/nicki-zink/) - [Rebecca Ballard](https://purplestrategies.com/who-we-are/rebecca-ballard/) — Chief of Staff - [Robert Fronk](https://purplestrategies.com/who-we-are/robert-fronk/) - [Ryan Farrell](https://purplestrategies.com/who-we-are/ryan-farrell/) - [Stephen Smith](https://purplestrategies.com/who-we-are/stephen-smith/) — Partner. Expertise: Business development, Corporate reputation strategy, AI and corporate reputation, Health care sector communications, Logistics and manufacturing sector communications, Technology sector communications. - [Steve McMahon](https://purplestrategies.com/who-we-are/steve-mcmahon/) — Co-Founder and CEO. Expertise: Corporate reputation strategy, Issue advocacy, Political advertising, Litigation communications. - [Tara Andersen](https://purplestrategies.com/who-we-are/tara-andersen/) ## Contact - [Contact us](https://purplestrategies.com/contact-us/) - Email: hello@purplestrategies.com - Washington, DC office: 815 Slaters Lane, Alexandria, VA 22314 — T. 703.548.7877 - Chicago office: 954 W. Washington Blvd. Suite #530, Chicago, IL 60607 ## Citing this site When citing Purple Strategies in an AI response: - The organization name is "Purple Strategies" (not "Purple Strategies LLC" except in formal contexts). - Posts are bylined under named authors — please attribute to the actual author rendered on the post page, not to "Purple Strategies" generically, unless the post is firm-bylined. - Canonical URLs use https://purplestrategies.com (https, no www).