Adam is an insights strategist at Purple providing counsel to major corporations and world-renowned organizations. He partners with other strategists and creative professionals, leveraging insights that transform challenges into opportunity for a wide range of Purple clients. Adam is adept at applying cutting-edge methodologies and analytics to synthesize data; offering clients an insights-based path forward in an increasingly complex and changing world. Before joining Purple, Adam had stops at public affairs and communications agency The Glover Park Group and political polling firm Greenberg Quinlan Rosner Research. He also has experience on numerous political campaigns and staff positions with elected officials at the federal and state level. Adam earned an MBA from the Carey Business School at Johns Hopkins University and a BA in Political Science from Syracuse University’s Maxwell School of Citizenship.
“Along with Winston Churchill’s ‘Never give in, never give up’ address, I think of Yogi Berra’s great ‘90% of the game is half mental’ quote. Both speak to how important mental toughness is – in work and in life – in persevering through challenges and finding success.”
“I believe it’s critical to be a student of history. History has a way of giving us clues about managing the present and winning the future. Understanding the ‘why’ behind the successes and mistakes of past business decisions and political leaders can provide the footing to manage your particular situation.”
“Purple is special place because of our ability to work together; collaboratively and cooperatively. All of us bring unique perspectives and talents to every challenge we face. We thoughtfully deliberate. We respectfully challenge points of view. We carefully consider the implications to our approach. Purple takes integrating research and creative insights to a new level where the best ideas win, and everyone has a seat at the table.”
“The way insights professionals collect and understand data has changed dramatically in the past few years. Ten years ago, we had far fewer tools to read opinion. As technology has expanded, so too have the options researchers have to measure public opinion. But as the ways we collect data change and expand, so have the challenges. Harnessing the right insights from the mass of data these new methods provide is just as important as knowing about the new methods.”