Allison Brady

As an Insights Manager, Alli handles both quantitative and qualitative research projects. She is highly skilled in transforming complex data into compelling insights that ultimately inform successful campaign strategies for a variety of Purple clients. Before joining Purple, Alli was a Senior Market Research Analyst at PSB where she specialized in ad and message testing for numerous consumer brands. Earlier in her career, she worked in corporate communications as an intern with Dunkin’ Brands. Alli earned a BA in Psychology from Dartmouth College, in addition to studying Spanish language at La Universitat de Barcelona. Alli was also a proud member of the Dartmouth Women’s Volleyball Team. 

“Walking into work each day knowing I’m going to be partnering with very smart and passionate people makes life at Purple incredibly rewarding.”

“I find moderating focus groups endlessly fascinating. Hearing from people in our target audiences firsthand makes the insights development process all the more exciting and real!”

“My grandfather used to say that in life you have to a pick a mountain and start climbing it. My advice to someone just starting out would be to find that mountain and make your own path. Start climbing!”