Don Principe

Don is a copywriter and storyteller with over seven years of advertising and marketing experience. At Purple, he works with agency partners and colleagues across disciplines to find creative solutions for every and all strategic challenges. Before joining Purple, Don worked at industry-leading agencies including mcgarrybowen, Grey and 360i, where he developed and produced campaigns for a wide range of major brands. Don attended Radford University as a Theatre and Advertising major, and later attended VCU Brand Center, where his concentration was in copywriting.  

“The variety of backgrounds of the people here is what makes Purple an exceptional place. It gives us a genuinely unique way oflooking at every problem.”

“At previous firms we’d have to solve different client problems, but it was all kind of the same thing at the end of the day. Purple gives you the incredible satisfaction of contributing to work that actually makes a difference in peoples lives.”

My advice to people sarting out? Dont be afraid to fail. As someone once said, Youll always miss 100% of the shots you don’t take.’”

Working in an agency setting, you’ve got to shift gears at the drop of a hat. Thats helped prepare me for my role at Purple. Campaigns are constantly changing and evolving, and you need to be able to change with them.”