Jack is a seasoned media strategist with broad experience in branding and marketing. He joined Purple from Driven Media Group, where he provided advertising and consulting services to automotive dealers, dealer groups, and manufacturer regions. Jack’s past successes includes work with the Baltimore Orioles on their corporate partnerships team. Jack also conducted an extensive on-site research project into how companies activated their sponsorships at the 2016 FIFA World Cup in Brazil. He graduated from the University of South Carolina with a B.S. in Sport and Entertainment Management.
“One of the most influential things I’ve ever read was a book titled “Factfulness.” It used data to dispute common narratives about the world and makes a case for human ingenuity, progress, and curiosity. It’s an important reminder to look past the popular narratives and look into the actual data behind popular issues.”
“The most fascinating and rewarding part of my job is taking the complexity of campaigns and working among different client groups to make those campaigns come to life in ways that exceed client expectations.”
“Clients aren’t usually media specialists. So it’s crucial that I’m able to explain complex advertising platforms, how those platforms are part of a cohesive strategy, and most importantly, how it all works to achieves their goals.”
“Everyone at Purple has a different set of personal and professional experiences that come together to infuse unexpected thinking into our strategies. That’s one of the many things that make this a unique place to work.”