Jannie Gerds

Jannie is an award-winning creative director, with strategic and creative expertise earned from more than 20 years of experience. She helps lead the creative practice at Purple, transforming strategies into multi-media campaigns designed to engage audiences’ hearts and minds and compel action. Through the course of her career at agencies such as Hal Riney & Partners, Citron Haligman Bedecarré, Ogilvy & Mather, Matheson Gerds, and most recently, Subject Matter, Jannie has launched new companies, built brands, grown revenue and advocated for organizations. She’s served as an instructor and board member at The Creative Circus advertising school in Atlanta for 10 years. Inspired by leading neighborhood safety efforts, she took a year-long sabbatical to run for Atlanta City Council. A graduate of the University of Georgia, Jannie completed her post-graduate studies at Portfolio Center, Atlanta.

“For me, what makes Purple unique is twofold: the ability to work on meaningful issues for Fortune 100 companies, and the partners’ commitment to making this a great place to work. Nowhere else have I encountered owners so invested in their people.”

“My background was 100% advertising, so joining a strategy firm has been a great continuing education. We don’t use the same lexicon, or approach problems as agencies do. The way we come at issues from so many different perspectives actually helps us develop richer solutions for our clients.”

“I like to tell people starting out to stay curious. Stay plugged in to the real world as much as the digital one. Notice what’s around you—human interactions, the natural world, the built environment. Study art and film. Listen to music. Talk to your elders. Everything you observe or experience fills the well you draw from for creativity, but you have to remain vigilant, constantly filling your well.”

“I believe creative communication – in all its forms – is the last legal, unfair advantage a company has over another. Simply put, better creative performs better, and in my experience the clients who know it, and buy it, succeed wildly.”