Jean is a content strategist with more than 10 years of experience in consulting and strategic communications. At Purple, Jean is responsible for audience engagement strategies across a number of global client campaigns, with a focus on editorial planning, content creation and distribution. Jean works closely with Purple’s creative, insights and client leaders to help define campaign objectives, translate audience research, develop messaging, track digital trends and build campaign strategies into cross-channel content that allows Purple’s clients to effectively share their stories.
“Being able to work on finding ways to help audiences understand some of the most challenging and complex issues facing society is tremendously rewarding. And I get opportunity every day of the week.”
“A decade ago, content strategy wasn’t really a thing people thought much about – let alone hired people to strictly focus on. Today, it’s hard to imagine a successful campaign without the connective tissue content strategy brings to planning, concepting and execution. A lot of that has to do with audiences’ always-evolving media consumption habits.”
“I’ve always believed that asking questions isn’t just a great way to show interest and learn about other people – asking great questions can also be a powerful tool for shifting perspectives.”