Joe brings over three years of experience working in social listening, data analytics, and performance reporting across the SAAS, agency, and start-up landscape in NYC. As a data storyteller, Joe’s passion is embedded in connecting insightful data to actionable strategy for brands, organizations, and clients using an “always listening” approach for brand and reputation management. At Purple, he assists in the gathering of social insights and opinion data into a comprehensive insights framework that helps to achieve key client goals. Proud graduate of Centenary University in Hackettstown, New Jersey – the first university in the tri-state area to offer a bachelor’s degree in business with a concentration in social media marketing.
“Purple is the ideal home for the curious problem solver. If you are hugely motivated by witnessing how an informed insight can drive campaign strategy to an actual end result, then Purple is where you can work together collaboratively to make it happen.”
“In my role I literally get to be the ear and eyes for clients to help understand their challenges and educate them on opportunities to help inform their narratives and messaging by utilizing social listening and media analysis.”
“If you don’t like something, change it. If you can’t change it, change your attitude.” -Maya Angelou