As campaign innovation manager at Purple, Kayla is responsible for helping client teams better solve corporate reputation challenges using Purple’s proprietary digital solutions. Prior to joining Purple, Kayla served as a state digital director for the Biden for President campaign. Kayla also spent five years working in the gaming industry for MGM Resorts International leading social media strategies. In her role at MGM, Kayla was responsible for executing enterprise-led, scalable social strategies in support of development and new market coverage, regional destinations, corporate social responsibility, thought leadership, talent acquisition and executive presence. A native of Las Vegas, she graduated from the University of Nevada, Reno, with a B.A. in journalism. In her spare time, Kayla enjoys watching reality and true crime TV and spending time with her nieces in Georgia.
“My experience in campaigns taught me the importance of being nimble and scrappy, especially in a fast-paced environment. On a campaign, time also isn’t guaranteed. It’s up to each staffer to be a high-performer and make the most out of each day so their candidate can ultimately win. This approach influences my work at Purple as we are in service of the clients and to ‘win the day’ for our clients, we need to be efficient with our time and resources.”
“Collaboration is an essential skill because I interact with our client teams quite frequently. Since I am not involved in the day-to-day environment of our client teams it is important for me to have a collaborative mindset so that I can work together with them to easily learn the information I need to know so we are able to identify an appropriate digital solution. Collaboration is also essential when interacting with various internal teams because each have their own preference of communication style and it’s important for us to communicate well so we can work together seamless as a team.”
“I live by the mantra of ‘Do all the good you can. By all the means you can. In all the ways you can. In all the places you can. At all the times you can. To all the people you can. As long as ever you can.’ – John Wesley”