Nick started his career at Public Strategies Inc., a public affairs firm based in D.C. and Austin, working to field opinion research and generate insights that helped shape large corporate campaigns for clients. This covered everything from state-wide ballot initiatives to product recalls, energy issues, financial crises, mergers and acquisitions, and many other reputational challenges for diverse sectors that include healthcare, retail, finance, food and beverage, and digital entertainment. After Public Strategies merged with WPP’s Hill+Knowlton in 2011, Nick spent a decade with the firm working across the U.S. and globally. He first went to Los Angeles to grow a research practice on the West Coast, then led the U.S. research team and efforts nationally, finally taking on an expanded remit to build Data+Analytics services and products to be scaled internationally across the Hill+Knowlton Strategies global network. Nick graduated from Texas State University, where he earned BA and MA degrees in Communication Studies.
“The clients I’ve loved working with the most never make a decision without data. But it’s not about research for the sake of it; it’s being data-led, not data-driven.”
“The evolution of polling has been a fascinating thing to observe. New methods of gathering information, from social through to digital platforms and beyond are creating incredible ways to triangulate data from many different sources to get to the right insight – instead of relying purely on traditional methods alone.”
“I go to Stephen Covey time and time again; ‘In the space between stimulus (what happens) and how we respond, lies our freedom to choose. Ultimately, this power to choose is what defines us as human beings. We may have limited choices, but we can always choose.’”