Robert DeVall

Robert is an insights expert with more than a decade of experience in all facets of research initiatives that uncover the uniquely actionable insights. Those insights drive the strategies behind countless reputation and advocacy campaigns for Purple clients. His extensive work in quantitative and qualitative research methodologies, data analytics and data visualization techniques gives Robert an extremely robust set of tools for mastering even the most complex research challenges. Robert joined Purple after serving in a leadership role at Rockbridge Associates, Inc., where he played an integral role in the strategic direction of the firm. Robert earned an MBA from George Mason University and a BBA in Marketing from James Madison University.

Purple’s clients are among the most influential organizations in the world. Helping them navigate today’s greatest challenges is tremendously rewarding.”

“Being truly successful in an insights role requires the ability to look at problems in new ways, find hidden patterns and make connections between seemingly unrelated phenomena. That takes a surprising degree of creative thinking.”

“Cooking (and eating) is a great source of inspiration. It not only opens doors to new cultures and experiences, the balance of art and science that great cooking demands inspires me to take the same approach in my work.”