Thomas Reiker

Thomas is a communications and advertising professional with a passion for analytics and optimization. At Purple, he helps clients plan and execute public outreach and persuasion campaigns and serves as a subject matter expert in channel planning and new media. Thomas joined Purple from the world of competitive politics, including roles at the National Republican Congressional Committee, the National Republican Senatorial Committee, and on the closest U.S. Senate races of the 2014 and 2016 election cycles. He has extensive experience translating complex policy and business solutions into engaging, digestible narratives that build buy-in and mobilize supporters. Thomas is a proud graduate of Ole Miss and the University of Kentucky College of Law.

“One thing I’ve learned from my political experience is that top-tier statewide campaigns are multimillion-dollar start-ups with one day of sales. You have to relentlessly chase what works while actively considering new ideas and different approaches. Purple brings this same thoughtful bias toward action to our client work.”

“In today’s media consumption environment, seeing an ad is no longer enough to change someone’s mind. You have to build an ongoing, personal relationship with your audience. That’s been an evolution over the last several years.”

“I took a class on rural airport management in grad school that really drove home there is fascinating nuance and complexity even in the seemingly straightforward and mundane.”