Win the argument before the vote
Campaign-style issue advocacy
Coalitions, grassroots, and Beltway pressure — firing in sequence.
Start the campaignThe stakes
A vote, a rule, a ruling is coming — and the side that shaped opinion first usually wins it. Most organizations show up to the fight after the narrative has already hardened. By then, persuasion is expensive and the votes are spoken for.
Why Purple runs issue advocacy differently
01
Insights-driven strategy
We start from what moves the public, not from a press plan. Original research finds the argument that already lives in people’s values — then we build the campaign on it.
02
Values-based reframing
The right frame changes the whole fight. We find the value a broad coalition already shares — and turn a narrow, technical dispute into a story both parties can vote for.
03
The right messenger, every moment
The most persuasive voice is rarely your own. We recruit and ready the validators an audience already trusts — and put the right one forward at the right moment, on both sides of the aisle.
The proof
Campaigns we built, and the outcomes they moved.
PhRMA · The “middlemen” campaign
Reframed PBMs as “middlemen” — and made reform a bipartisan vote.
Drugmakers Have Spent Millions Targeting ‘Middlemen’ — and It’s Paying Off
The Wall Street Journal
Outcome
The House passed reform with 83% of Democrats and more than 80% of Republicans.
A patient-led coalition defending American medical research.
Outcome
A proposed 40% cut was rejected; Congress set NIH funding at $48.7 billion.
Made proposed research cuts politically intolerable.
Outcome
Tied research funding to jobs, safety, and national competitiveness — with clear winners and losers.
A grassroots coalition reversed a federal move to strip HIV therapies from protected drug classes.
Outcome
The protected-class listing held; the policy was turned back.
Made Alzheimer’s a must-act national priority.
Outcome
Built the environment that met an FDA-approved therapy in 2024.
Bipartisan by design
Both sides of the aisle — hence the purple. Veteran operatives from winning Democratic and Republican campaigns at the same table.
The fights we’re in
PBM reform and academic research; energy transmission and childhood vaccines; defense policy, trade, and tariffs — wherever a policy fight runs hot.
Senior partners at the table
The people who win your campaign are the people who run it — not a pitch team you never see again.
Start the campaign
Tell us what you’re fighting for
A senior partner reads every inquiry. You’ll hear back from someone who has run a campaign like yours — not a form letter.
“Both sides of the aisle — hence the purple.”