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Three forces shape your reputation, but they never move alone. Your approach has to be just as integrated.
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Purple Strategies Research · August 2026
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The domains where Purple solves hard problems — in the company we keep.
Reputation
McDonald’s
Helped one of the world’s biggest brands become America’s best first job.
Transformation
Abbott
Helped a healthcare leader anticipate and shape category change.
Crisis
bp
Helped an energy major move from crisis to leader in safety.
Issue advocacy
United for Cures
Built and ran a patient-led campaign to defend American medical research.
Brand trust
Johnson & Johnson
Helped one of the world’s most iconic brands build trust on safety and quality.
Tough challenges require a rare combination of leadership, intelligence and curiosity
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