Collection of Information
Purple collects both information you give it and information Purple gets from your use of this Site. Purple may collect your PI, defined as any information (a) that identifies or can be used to identify, contact or locate you; or, (b) from which your identification or contact information can be derived. PI may include: your first and last name, your home or other address, your email address, your telephone number, or any other information that allows someone to contact you. The PI you provide is used to fulfill your specific requests or to help improve your experience using our Site, such as: sending you communications and administrative emails, responding to your inquiries, or sending you marketing or product updates. Purple also collects non-personal information, such as your computer type, geographic location, demographic information, and any other information that does not reveal your specific identity. If you’re accessing the site from a mobile device, we may collect non-personal information about your device type or the speed of your mobile network. This non-personal information might be used to analyze your use of the Site, to market to you, target advertising to you or to help Purple conduct analysis of the Site’s audience. Collection and use of other non-personal information collected through cookies, pixel tags, web beacons, and similar technologies is detailed below. Your IP Address is a number assigned to your computer through your Internet Service Provider, which is automatically sent to Purple when you visit the Site – as is standard on the Internet. Your IP Address is also logged by Purple when you visit the Site.
Distribution of Information
Purple may also share your PI and non-personal information with any of Purple’s subsidiaries, joint ventures, or other companies under common control with Purple. Additionally, should Purple merge with another company, acquire another company, or enter into another business transition of this sort, your PI may be among the assets transferred.
Finally, Purple may share information with governmental agencies or other companies assisting it in fraud prevention or investigation. Purple may do so when: (1) permitted or required by law or court order; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place.
Although Purple intends only to include quality, safe and relevant external links, you should always exercise caution before clicking any external web links on the Site. Purple cannot guarantee or verify the contents of any externally linked website despite its best efforts. Users should therefore note that they click on external links at their own risk and neither Purple, nor this Site can be held liable for any damages or implications caused by visiting any external links mentioned.
Social Media Platforms
Communication, engagement, and other actions taken through external social media platforms that Purple and this Site utilize are governed by the terms and conditions and privacy policies of the applicable social media platform. Purple will not solicit PI through a public channel. Purple asks that you not submit PI through these channels, but to communicate directly with Purple via telephone, email or directly through this Site.
Privacy Contact Information and Opt Out Procedures
Do Not Track
Currently, Purple does not assign a meaning to Do Not Track (DNT) signals.
Use of this Site by Children
This Site is not meant to be used by and is not directed to individuals under the age of thirteen (13), and Purple requests that those individuals under the age of thirteen (13) not provide Purple with PI through this Site.
Purple does not represent or warrant that this Site, or any part of this Site, is appropriate or available for use in any particular jurisdiction. You access this Site at your own initiative and risk, and you are responsible for complying with all applicable local laws, rules and regulations. In Purple’s sole discretion, Purple may limit any or all of the Site’s availability to any person or geographic area at any time. By using this Site and submitting any PI, you consent to the transfer of your PI subject to the terms of this Policy to other countries, including the United States, which may have different data security protections than your country of residence.
Purple reserves the right to change this policy, but will alert you that changes have been made by indicating the new Effective date. To be notified of changes to this policy, submit your email through our contact form in the main menu.