Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

Working Moms and Corporate Reputation: Struggle, Solidarity and Opportunity
May 2021 5 Min Read

Companies have meaningful opportunity in this moment to build a reputation as an employer of choice, not just for working moms but for all employees.

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DCCC Alum Cole Leiter Joins Purple
May 2021 2 Min Read

Having most recently served at the DCCC during the 2020 election cycle, political communications and campaign strategist Cole Leiter joins Purple.

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CEOs Pivot from Health Crisis to Human Connection
April 2021 7 Min Read

The importance and resurgence of human connection is the lens through which transformative CEOs view the past year and look ahead with optimism and purpose.

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Managing Corporate Reputation on TikTok
March 2021 4 Min Read

Three important considerations for corporate and brand teams planning for and responding to reputation issues related to the video-first app.

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5 Minutes With The Women Leading Purple
March 2021 5 Min Read

Executives leading critical segments of the business and people at Purple share perspectives and reflections in honor of Women's History Month.

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10 Challenges That Will Shape Year Two of COVID for Business Leaders
February 2021 10 Min Read

The ongoing economic crisis, the continuing pandemic, the social justice movement and increasing inequality are just the short list executives face.

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What Financial Trading Apps Can Learn From Responsible Gaming Companies
February 2021 4 Min Read

Successful self-regulation in the gaming industry could be a model for trading apps in managing corporate reputation and protecting their license to operate.

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Orphan Drugs, Pricing, And Reputation Risk
February 2021 1 Min Read

As pharma companies look to their next drug development and launch, a shift in approach could mitigate their reputation risk, writes Crystal Benton.

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Three Challenges Corporations Should Prepare for Now in the Post-COVID Economy
January 2021 5 Min Read

As COVID-19 shifts from a health to economic crisis, these are the top economic concerns that leaders in corporate America should act on now.

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Science Led Us To Vaccines, But It Will Take A Political-Style Campaign To Get Us To Vaccinations
January 2021 3 Min Read

The expertise of American businesses and a political campaign mentality can carry us from vaccine development to herd-immunity vaccination coverage.

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