Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

Purple Elevates Rory Cooper to Partner
June 2021 2 Min Read

Rory brings expertise honed during a career in Washington spanning the White House, congressional leadership, K Street, media and campaigns.

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Corporate and Public Affairs Insights Leader Nick Driver Joins Purple
May 2021 2 Min Read

Nick joins from Hill+Knowlton Strategies, where he most recently led the U.S. research team and scaled data and analytics across the global network.

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Working Moms and Corporate Reputation: Struggle, Solidarity and Opportunity
May 2021 5 Min Read

Companies have meaningful opportunity in this moment to build a reputation as an employer of choice, not just for working moms but for all employees.

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DCCC Alum Cole Leiter Joins Purple
May 2021 2 Min Read

Having most recently served at the DCCC during the 2020 election cycle, political communications and campaign strategist Cole Leiter joins Purple.

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CEOs Pivot from Health Crisis to Human Connection
April 2021 7 Min Read

The importance and resurgence of human connection is the lens through which transformative CEOs view the past year and look ahead with optimism and purpose.

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Managing Corporate Reputation on TikTok
March 2021 4 Min Read

Three important considerations for corporate and brand teams planning for and responding to reputation issues related to the video-first app.

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5 Minutes With The Women Leading Purple
March 2021 5 Min Read

Executives leading critical segments of the business and people at Purple share perspectives and reflections in honor of Women's History Month.

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10 Challenges That Will Shape Year Two of COVID for Business Leaders
February 2021 10 Min Read

The ongoing economic crisis, the continuing pandemic, the social justice movement and increasing inequality are just the short list executives face.

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What Financial Trading Apps Can Learn From Responsible Gaming Companies
February 2021 4 Min Read

Successful self-regulation in the gaming industry could be a model for trading apps in managing corporate reputation and protecting their license to operate.

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Orphan Drugs, Pricing, And Reputation Risk
February 2021 1 Min Read

As pharma companies look to their next drug development and launch, a shift in approach could mitigate their reputation risk, writes Crystal Benton.

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