Washington's advocacy rules have changed. Learn why old tactics fail and what corporate leaders must do now to shape policy in today's environment.

When brands face scrutiny, trust is earned through action. John Gatti shares five lessons for leaders to rebuild credibility and prove what’s next.

Watch the replay of our conversation with Neil Golden and John Gatti on brand trust, reputation and resilience in today's environment.

From the West Wing to the C-suite, Dayspring has shaped strategy at the highest levels of politics, policy, media and business.

Purple is proud to celebrate the many promoted individuals across our firm, including four stepping into new senior leadership roles.

The narrative was once how a company told its story, but most are just a messaging architecture written in paragraph form.

Immigration is no longer just a policy issue — it’s a brand risk. Silence is not safety. Transparency is the strategy.

Campaign readiness begins with a core question: is corporate affairs aligned with your company's business strategy?

The Advisory Board further deepens Purple's trusted counsel at the highest levels of business, industry, and the debates of the day.

Trump 2.0 isn’t chaos anymore, it’s the new normal. The playbook has changed and the best strategies build in that unpredictability.