Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

CEOs Strive to Build a Better Workplace Post-Pandemic
August 2021 5 Min Read

CEOs share perspective on how to create a working environment that is stronger than ever as the world transitions out of the pandemic.

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Rory Cooper Named A Georgetown University Politics Fellow
August 2021 2 Min Read

Rory joins some of the best minds in politics, campaigns, journalism and public service to engage and educate future leaders in those fields.

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Recent Media Mergers Leave Many People Conflicted and Seeking Government Intervention
August 2021 3 Min Read

Mergers of media and content companies have left people feeling conflicted about the pros and cons and looking to government for help.

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If Past is Pre-Game, NHL Poised To Enjoy Boost In Public Reputation From Response To Luke Prokop’s Historic Announcement
July 2021 4 Min Read

For companies, the playing field has expanded in terms of issues and audiences that warrant careful monitoring, analysis and engagement.

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Purple Elevates Rory Cooper to Partner
June 2021 2 Min Read

Rory brings expertise honed during a career in Washington spanning the White House, congressional leadership, K Street, media and campaigns.

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Corporate and Public Affairs Insights Leader Nick Driver Joins Purple
May 2021 2 Min Read

Nick joins from Hill+Knowlton Strategies, where he most recently led the U.S. research team and scaled data and analytics across the global network.

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Working Moms and Corporate Reputation: Struggle, Solidarity and Opportunity
May 2021 5 Min Read

Companies have meaningful opportunity in this moment to build a reputation as an employer of choice, not just for working moms but for all employees.

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DCCC Alum Cole Leiter Joins Purple
May 2021 2 Min Read

Having most recently served at the DCCC during the 2020 election cycle, political communications and campaign strategist Cole Leiter joins Purple.

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CEOs Pivot from Health Crisis to Human Connection
April 2021 7 Min Read

The importance and resurgence of human connection is the lens through which transformative CEOs view the past year and look ahead with optimism and purpose.

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Managing Corporate Reputation on TikTok
March 2021 4 Min Read

Three important considerations for corporate and brand teams planning for and responding to reputation issues related to the video-first app.

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