News & views - Purple Strategies

Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

April 2020 • 2 MIN READ

We talk about change a lot here at Purple, mostly with our clients, but also with our colleagues. Why? Because in today’s volatile landscape, all brands and corporations must be adequately equipped to handle change. We partner with our clients to help them prepare for change, manage change when i...

The Reputational Impact of Accepting a Federal Bailout

March 2020 • 2 Min Read

The federal government is bailing out many vulnerable industries as the economic impacts of Coronavirus are felt. Hospitality, travel, airlines, aerospace, food, retail and manufacturing are just some of the majo...

She Has a Reputation: Honoring the women of Purple during Women’s History Month

March 2020 • 3 Min Read

During Women's History Month each year, our team celebrates the women of Purple and honors their contributions that make our firm the special place that it is. This Ma...

Purple POV: Reputation and the Coronavirus

March 2020 • 1 Min Read

Purple's Rory Cooper recently authored a client memo with observations, context and recommendations on building and protecting reputation amidst the global spread of the Coronavirus that was mentioned in the March 12, 2020 edition...

Overwhelming support for NCAA’s decision to not allow fans for 2020 March Madness

March 2020 • 1 Min Read

As a huge college basketball fan on a six-year streak of going to the Final Four, I’m disappointed that there will be no fans in the crowd for March Madness, but it was the right call. And Americans agree. A Purple Pulse Poll found 84% of the informed public believe the NCAA’s decision...

Purple Welcomes Rebecca Ballard to Help Lead Communications, Marketing and Employee Engagement

January 2020 • 2 Min Read

Purple Strategies, a leading strategy and reputation management firm, has welcomed award-winning communications and organizational culture leader Rebecca Ballard as managing director, communications, marketing and engagement. In the newly created role, Ballard will build out and lead internal and...

Purple Promotes Chris Durlak to Partner

December 2019 • 2 Min Read

WASHINGTON and CHICAGO, Dec. 19, 2019 -- Purple Strategies, a leading strategy and reputation management firm with offices in Alexandria, Virginia and Chicago, Illinois...

New Poll from Purple Strategies Shows California’s Fair Pay to Play Act Calls in to Question NCAA’s Ability to Fulfill Its Mission and Purpose

November 2019 • 2 Min Read

Leading reputation strategy firm’s survey points to belief the NCAA puts its own interests ahead of student athletes. WASHINGTON, D.C. (Nov. 10) – New research from Purple Strategies, a leading reputation management and advocacy firm, indicates the NCAA – despite its ...

Purple Reputation Experts Quoted in Washington Post Column on NCAA

November 2019 • 1 Min Read

Purple reputation experts Robert Fronk and Mark Squier were quoted in a Washington Post column by Sally Jenkins on Nov. 7, 2019. Excerpts are shared below, but to read the full column click

Using Integrated Insights to Drive Client Strategies: Takeaways from our NetBase Live Presentation

October 2019 • 2 Min Read

NetBase, a category leading social analytics platform, took over the Intercontinental in downtown Los Angeles to host a summit focused on the next era of social analytics. The two-day conference was packed with sessions and demos featuring major brands, agencies and industry experts. Plus, to ...

Purple’s Mark Squier Talks Campaigns With New Hampshire Public Radio’s Civics 101 Podcast

September 2019 • 1 Min Read

Purple Founding Partner, Mark Squier, sat down with Hannah McCarthy and Nick Capodice, co-hosts of New Hampshire Public Radio's Civics 101 Podcast, to share his experiences in presidential campaigns as part of Civics 101's limited series: How to Run for President. Check it out!