Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

Politics and Policy Veteran Jordan Davis Joins Purple Strategies
June 2020 2 Min Read

Coming off 15 years successfully working at the intersection of policy, politics and messaging in both the House of Representatives and high-profile congressional campaigns, Jordan Davis joins Purple Strategies as a senior director this week. “As we navigate this moment with our clients, we’re...

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How to Avoid the ‘Safety Theater’ Trap
June 2020 4 Min Read

As businesses start to reopen in nearly every state, leaders face difficult decisions around how to create an environment in which employees and customers ar...

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Back to Work is Not Back to Before
June 2020 3 Min Read

COVID-19 Issue Insight Series  | 

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Why the Corporate Playbook for Addressing Misinformation Doesn’t Work, and Never Did
May 2020 3 Min Read

COVID-19 and the challenges it poses to governments, companies and individuals around the world are often described as “unprecedented.” But one much-covered angle of the larger COVID-19 story is not only not unprecedented, it was utterly predictable. And that’s the proliferation of misin...

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Advertise on Authentic Action
May 2020 3 Min Read

COVID-19 Issue Insight Series  |  View as a PDF Who it impacts

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Actions Speak Louder Than Dollars
April 2020 3 Min Read

COVID-19 Issue Insight Series  | 

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Five Best Practices For Internal Communications During COVID
April 2020 5 Min Read

There's plenty of literature about planning the “first 100 days” in your new job, but none that accounts for an overlap with a global pandemic. I hit that 100-day milestone in my new role as head of communications, marketing and engagement at Purple on

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Labor, Layoffs and Reputation
April 2020 2 Min Read

As the COVID-19 crisis continues to disrupt the U.S. economy, the decline in employment affecting small businesses and large corporations is staggering. Many companies probably entered March...

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Change with a capital C
April 2020 2 Min Read

We talk about change a lot here at Purple, mostly with our clients, but also with our colleagues. Why? Because in today’s volatile landscape, all brands and corporations must be adequately equipped to handle change. We partner with our clients to help them prepare for change, manage change when i...

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The Reputational Impact of Accepting a Federal Bailout
March 2020 2 Min Read

The federal government is bailing out many vulnerable industries as the economic impacts of Coronavirus are felt. Hospitality, travel, airlines, aerospace, food, retail and manufacturing are just some of the majo...

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