News & views - Purple Strategies

Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

Why the Corporate Playbook for Addressing Misinformation Doesn’t Work, and Never Did

May 2020 • 3 MIN READ

COVID-19 and the challenges it poses to governments, companies and individuals around the world are often described as “unprecedented.” But one much-covered angle of the larger COVID-19 story is not only not unprecedented, it was utterly predictable. And that’s the proliferation of misin...

Advertise on Authentic Action

May 2020 • 3 Min Read

COVID-19 Issue Insight Series | View as a PDF Who it impacts

Actions Speak Louder Than Dollars

April 2020 • 3 Min Read

COVID-19 Issue Insight Series |

Five Best Practices For Internal Communications During COVID

April 2020 • 5 Min Read

There's plenty of literature about planning the “first 100 days” in your new job, but none that accounts for an overlap with a global pandemic. I hit that 100-day milestone in my new role as head of communications, marketing and engagement at Purple on

Labor, Layoffs and Reputation

April 2020 • 2 Min Read

As the COVID-19 crisis continues to disrupt the U.S. economy, the decline in employment affecting small businesses and large corporations is staggering. Many companies probably entered March...

Change with a capital C

April 2020 • 2 Min Read

We talk about change a lot here at Purple, mostly with our clients, but also with our colleagues. Why? Because in today’s volatile landscape, all brands and corporations must be adequately equipped to handle change. We partner with our clients to help them prepare for change, manage change when i...

The Reputational Impact of Accepting a Federal Bailout

March 2020 • 2 Min Read

The federal government is bailing out many vulnerable industries as the economic impacts of Coronavirus are felt. Hospitality, travel, airlines, aerospace, food, retail and manufacturing are just some of the majo...

She Has a Reputation: Honoring the women of Purple during Women’s History Month

March 2020 • 3 Min Read

During Women's History Month each year, our team celebrates the women of Purple and honors their contributions that make our firm the special place that it is. This Ma...

Purple POV: Reputation and the Coronavirus

March 2020 • 1 Min Read

Purple's Rory Cooper recently authored a client memo with observations, context and recommendations on building and protecting reputation amidst the global spread of the Coronavirus that was mentioned in the March 12, 2020 edition...

Overwhelming support for NCAA’s decision to not allow fans for 2020 March Madness

March 2020 • 1 Min Read

As a huge college basketball fan on a six-year streak of going to the Final Four, I’m disappointed that there will be no fans in the crowd for March Madness, but it was the right call. And Americans agree. A Purple Pulse Poll found 84% of the informed public believe the NCAA’s decision...

Purple Welcomes Rebecca Ballard to Help Lead Communications, Marketing and Employee Engagement

January 2020 • 2 Min Read

Purple Strategies, a leading strategy and reputation management firm, has welcomed award-winning communications and organizational culture leader Rebecca Ballard as managing director, communications, marketing and engagement. In the newly created role, Ballard will build out and lead internal and...