Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

How the viral “Plandemic” video sold misinformation
August 2020 7 Min Read

Plandemic, an explosive, documentary-style video about COVID-19, spread online like wildfire. Despite its outlandish claims and obvious falsehoods, plenty of Americans were taken in by it. Because it had what so many wanted — a salacious web of conspiracy theories implicating governments, med...

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WEBINAR: How the viral “Plandemic” video uses the power of storytelling to sell misinformation
July 2020 1 Min Read

Despite its outlandish claims and obvious falsehoods, plenty of Americans were taken in by Plandemic: an explosive, conspiracy-laden, documentary-style video about COVID-19 that appeared on social media in May. We dial-tested the viral video to find out how it was so persuasive. Watch

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Be Ready to Burst the NBA Bubble
July 2020 3 Min Read

If there's one thing we do well in America, it’s argue. Especially about politics. Taxes, healthcare, the environment – on pretty much any topic, it’s a fair bet that about half of Americans will happily disagree with the other half. But sports has always been different. Despite increasingly d...

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What Elon Musk and Mark Cuban’s positions on reopening tell us about political polarization and the American public
July 2020 5 Min Read

In mid-June, AMC CEO Adam Aron announced his movie theater chain would not require patrons to wear masks when they reopen in July in an effort to avoid “p...

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Politics and Policy Veteran Jordan Davis Joins Purple Strategies
June 2020 2 Min Read

Coming off 15 years successfully working at the intersection of policy, politics and messaging in both the House of Representatives and high-profile congressional campaigns, Jordan Davis joins Purple Strategies as a senior director this week. “As we navigate this moment with our clients, we’re...

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How to Avoid the ‘Safety Theater’ Trap
June 2020 4 Min Read

As businesses start to reopen in nearly every state, leaders face difficult decisions around how to create an environment in which employees and customers ar...

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Back to Work is Not Back to Before
June 2020 3 Min Read

COVID-19 Issue Insight Series  | 

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Why the Corporate Playbook for Addressing Misinformation Doesn’t Work, and Never Did
May 2020 3 Min Read

COVID-19 and the challenges it poses to governments, companies and individuals around the world are often described as “unprecedented.” But one much-covered angle of the larger COVID-19 story is not only not unprecedented, it was utterly predictable. And that’s the proliferation of misin...

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Advertise on Authentic Action
May 2020 3 Min Read

COVID-19 Issue Insight Series  |  View as a PDF Who it impacts

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Actions Speak Louder Than Dollars
April 2020 3 Min Read

COVID-19 Issue Insight Series  | 

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