News & views - Purple Strategies

Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

Purple Welcomes Rebecca Ballard to Help Lead Communications, Marketing and Employee Engagement

January 2020 • 2 MIN READ

Purple Strategies, a leading strategy and reputation management firm, has welcomed award-winning communications and organizational culture leader Rebecca Ballard as managing director, communications, marketing and engagement. In the newly created role, Ballard will build out and lead internal and...

Purple Promotes Chris Durlak to Partner

December 2019 • 2 Min Read

WASHINGTON and CHICAGO, Dec. 19, 2019 -- Purple Strategies, a leading strategy and reputation management firm with offices in Alexandria, Virginia and Chicago, Illinois...

New Poll from Purple Strategies Shows California’s Fair Pay to Play Act Calls in to Question NCAA’s Ability to Fulfill Its Mission and Purpose

November 2019 • 2 Min Read

Leading reputation strategy firm’s survey points to belief the NCAA puts its own interests ahead of student athletes. WASHINGTON, D.C. (Nov. 10) – New research from Purple Strategies, a leading reputation management and advocacy firm, indicates the NCAA – despite its ...

Purple Reputation Experts Quoted in Washington Post Column on NCAA

November 2019 • 1 Min Read

Purple reputation experts Robert Fronk and Mark Squier were quoted in a Washington Post column by Sally Jenkins on Nov. 7, 2019. Excerpts are shared below, but to read the full column click

Using Integrated Insights to Drive Client Strategies: Takeaways from our NetBase Live Presentation

October 2019 • 2 Min Read

NetBase, a category leading social analytics platform, took over the Intercontinental in downtown Los Angeles to host a summit focused on the next era of social analytics. The two-day conference was packed with sessions and demos featuring major brands, agencies and industry experts. Plus, to ...

Purple’s Mark Squier Talks Campaigns With New Hampshire Public Radio’s Civics 101 Podcast

September 2019 • 1 Min Read

Purple Founding Partner, Mark Squier, sat down with Hannah McCarthy and Nick Capodice, co-hosts of New Hampshire Public Radio's Civics 101 Podcast, to share his experiences in presidential campaigns as part of Civics 101's limited series: How to Run for President. Check it out!

Purple Analysis: What was said at the Detroit 2020 Democratic Presidential Debate

August 2019 • 3 Min Read

20 Democratic presidential candidates traveled to Detroit, Michigan for the second primary debates on July 30 and 31st. While much of the media reporting and online conversation in the aftermath focused on the biggest winners and losers of the night(s), we took a slightly different approach to un...

Purple Co-Founder and Chairman Alex Castellanos Inducted into the American Association of Political Consultants Hall of Fame

April 2019 • 3 Min Read

Castellanos has served as communications consultant to seven U.S. presidential campaigns and has helped elect more than a dozen U.S. senators and governors. As Chairman of Purple Strategies, he employs over four decades of political consulting experience to help some of the largest and most v...