While there is no one-size-fits-all approach to navigate today’s political climate and business challenges, every organization should be taking action to protect their license to operate.

Purple conducted a series to in-depth interviews with CMOs from leading Asset Management companies, revealing key themes and challenges that should set the agenda for Marketing teams in 2025 and beyond.

New research from Purple Strategies and POLITICO’s Insiders Survey provides guidance for corporate leaders looking to anticipate policy opportunities and vulnerabilities, better engage key stakeholders, and manage reputation equity in the months ahead.

POLITICO and Purple Strategies collaborated to gather insights from the POLITICO Insiders panel on their expectations, perceptions, and priorities related to the post-election political landscape.

Now is the time for companies, especially those uniquely impacted by online misinformation, to develop strategies to embrace programs like Community Notes.

In today’s world, a more focused, precise approach to earned media — combined with a strategy to amplify it through paid across multiple channels — can deliver more impactful results for companies.

Trust in healthcare is eroding. To navigate these shifts successfully, healthcare leaders need a clear plan of action to address public skepticism, build trust, and communicate authentically.

Companies are operating in a new labor environment as the re-election of President Trump continues to shuffle the political status quo.

Purple Strategies has welcomed veteran reputation, research and insights executive Jeremy Ruch to the firm as a managing director.

As we enter a second Trump presidency, companies must be ready to articulate their values and remain true to them, even when no crisis appears on the horizon.