Purple Strategies Expands Leadership Structure Strengthening Expertise Focus And Operational Scale
Posted on

June 2, 2023

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Purple Strategies

Purple Strategies Expands Leadership Structure Strengthening Expertise Focus And Operational Scale

The firm has tapped experienced Purple leaders and executive-level additions for key appointments and new roles in support of its people, clients and continued growth.

Solidifying the structure of the organization to support continued dynamic growth has been a key priority for Purple Strategies in recent years. The firm announced today several key appointments and new roles to help Purple efficiently grow and develop during its next chapter.

“As we approach our 15th year as Purple, having grown from a small startup to a firm of 150 and growing, we’re intently focused on maintaining the density of talent and the collaborative culture that has been the foundation of the deep client partnerships we’ve built,” said Kristen Morgante, Purple Strategies Managing Partner and COO. “Over the past two years we’ve been thoughtful in working through how we can scale what makes Purple so special to fit not just the size we are now but also the firm we’ll be three, five and even 10 years into the future. The new structure we’ve created, organized around expertise, will allow us that freedom to scale. And we are exceedingly fortunate to have a cohort of talented leaders who are passionate about Purple stepping into new roles and helping to bring this reimagined Purple to life.”

Leading the firm’s new expertise groups are some of Purple’s most gifted and seasoned strategic leaders: Nate Byer, Client & Campaign; Crystal Benton, Communications; Jillayne Smyth-Rogers, Creative, Content & Production; Bradley Engle, Paid & Audience Solutions; Denise Brien, Research; and Stephen Smith, Strategic Planning. These leaders will guide development of Purple team members and Purple thinking alongside their client leadership roles.

“CEOs and other executives turn to Purple as partners in navigating growth, change and challenges, knowing our unique approach and deep bench of reputation strategists will help them and their companies be their best selves,” said Steve McMahon, Purple Strategies CEO. “Our newly defined expertise groups, with the guidance of these Purple leaders, will help ensure our unique Purple thinking continues to drive our work and client offerings as we grow.”

Purple’s leadership is also being strengthened with key appointments in operations, including three new additions to the firm. Colleen Connors, who comes to Purple most recently from The ONE Campaign where she was Chief Talent Officer, and prior to that was Executive Vice President, Global Talent, for Porter Novelli, has joined the firm as its first Chief People Officer. Ben Seto, most recently CFO of the American Petroleum Institute and before that CFO of Ankura Consulting Group, joins the firm as Chief Financial Officer. Jackie Le, joining Purple from accounting roles in an AM Law 100 firm, is the firm’s new Controller. In an internal move, Purple managing director Rebecca Ballard, who has led communications, marketing and engagement for the firm, has been named Purple’s first Chief of Staff. These appointments build on the firm’s recent announcement of veteran media and marketing executive Angela R. Bundrant as head of brand and business development.

“As part of our reimagining of Purple’s structure, we worked to build out the operations side of the organization to a level of talent and experience that could match the dynamic growth of our client work and expertise, and I’m so pleased we’ve been able to achieve that,” Morgante said.