What we think
MAY 2026 • 2 min read
Brad Dayspring is a strategic communications leader at Purple Strategies whose career spans the White House, Capitol Hill, national campaigns, and the corporate media C-suite. Straight to the Point A company can go to sleep as a market participant and wake up as part of the presidential imperative. Organizations rarely fail for lack…
MAY 2026 • 2 min read
At Purple, our success is driven by people who deliver impact for clients, lead with excellence, and continually raise the bar for our teams and our work. We’re proud to announce the promotions of team members whose contributions strengthen our culture daily and keep Purple in a category of one. Kevin Zier, Executive…
MAY 2026 • 2 min read
Ryan Farrell is a senior leader in brand and reputation strategy at Purple, guiding organizations and executive teams through corporate repositioning, narrative development, and high-stakes, multi-stakeholder communications. Straight to the Point What we see: A new Purple Pulse poll finds CEOs are perceived to be out of step with the values and concerns of…
APRIL 2026 • 2 min read
Straight to the Point What We See: As public political identity feels riskier, Americans are shifting values expression into cause advocacy across party lines. What It Means: Advocacy has become the “safer” identity signal, and the audience for credible cause engagement is broader than most brands assume. What To Do: Don’t abandon cause…
MARCH 2026 • 2 min read
Straight to the Point The earnings call you design for investors is being read by regulators, journalists, labor organizers, and advocacy groups who will use your own words against you. Companies that treat earnings calls purely as financial events hand adversaries a transcript with legal weight that no press release can match. The…
FEBRUARY 2026 • 2 min read
Straight to the Point The Super Bowl remains the annual milestone to reach American audiences at scale, but shared visibility doesn’t produce shared meaning What audiences already believe about a company’s brand determines whether an ad builds credibility or fuels an inevitable conversation based on skepticism Reputation grows when companies tell a story…
JANUARY 2026 • 2 min read
By Jillayne Smyth Rogers Straight To The Point Patients aren’t rejecting healthcare. They’re rejecting care that doesn’t work for them. When a system asks for patience without offering control, people don’t push back, they route around it. Fixing the whole system starts with creating solutions for individual patients. Here’s the thing: Across the…
JANUARY 2026 • 2 min read
Straight To The Point The rules of advocacy in Washington have changed faster than most organizations’ strategies have. The gap between how influence actually works in Washington and how many organizations still operate is now costing companies time, money, and access. Organizations that update their advocacy playbook now will shape outcomes; those that…
JANUARY 2026 • 2 min read
New Purple Strategies Research Reveals a Nation of DIY Health Consumers The patient has left the building. That’s the central finding of Purple Strategies’ latest research report, The New Health Populism: How Americans are Seizing Control of their Health and Leaving the System Behind — and it has major implications for every company…
DECEMBER 2025 • 2 min read
New Purple Strategies Research Maps the New Rules of Influence in Washington The rules have changed. And most organizations haven’t caught up. That’s the central finding of Purple Strategies’ latest report, Advocacy in Washington’s New Normal — produced in partnership with POLITICO and based on a survey of 340 advocacy professionals and in-depth…
OCTOBER 2025 • 2 min read
By John Gatti Straight To The Point Today’s brands live under constant, unrelenting scrutiny — every decision is visible and judged in real time. Chasing trust is increasingly futile when it isn’t reinforced by visible steps that connect a brand to the future. Managing messages isn’t enough — leaders must close the gap…
SEPTEMBER 2025 • 2 min read
A Purple Strategies Conversation with Neil Golden In this exclusive conversation, Neil Golden, current Panera Brands board member and former McDonald’s USA CMO, joins Purple Partner John Gatti to share hard-earned lessons from three decades leading iconic consumer brands. From ingredient concerns to employment practices to public scrutiny, Neil reflects on how leaders can…
