What we think
MAY 2026 • 2 min read
A single presidential moment can put a company in the political spotlight overnight — why decision speed, not messaging, is the difference-maker.
MAY 2026 • 2 min read
At Purple, our success is driven by people who deliver impact for clients, lead with excellence, and continually raise the bar for our teams and our work.
MAY 2026 • 2 min read
Americans believe corporate leaders are out of touch. This is how executives can reintroduce themselves to the public in a way that builds credibility while protecting their company’s reputation.
APRIL 2026 • 2 min read
Americans aren’t disengaging from values — they’re redirecting them. What the rise of cause advocacy means for brands pulling back at exactly the wrong moment.
MARCH 2026 • 2 min read
Your earnings call reaches far more than Wall Street. Learn how to prepare for the regulators, journalists, and adversaries already reading your transcript.
FEBRUARY 2026 • 2 min read
The Super Bowl still draws massive audiences, but they no longer watch as one. Brands face a fractured moment where reputation is tallied, not formed.
JANUARY 2026 • 2 min read
Jillayne Smyth Rogers explains why patients are turning to AI, at-home diagnostics, and self-directed care—and what the rise of healthcare populism means for leaders.
JANUARY 2026 • 2 min read
Washington’s advocacy rules have changed. Learn why old tactics fail and what corporate leaders must do now to shape policy in today’s environment.
JANUARY 2026 • 2 min read
New Purple Strategies research reveals 60% of Americans are bypassing the healthcare system. What the rise of health populism means for your brand.
DECEMBER 2025 • 2 min read
The rules of Washington advocacy have changed. New Purple Strategies research reveals what works — and what doesn’t — in the Trump 2.0 era.
OCTOBER 2025 • 2 min read
Trust isn’t won with words. John Gatti shares how leaders can rebuild credibility and show their best days are still ahead.
SEPTEMBER 2025 • 2 min read
Watch the replay of our conversation with Neil Golden and John Gatti on brand trust, reputation and resilience in today’s environment.
