Perspectives and insights to navigate change and build enterprise value.
The narrative was once how a company told its story, but most are just a messaging architecture written in paragraph form.
continue readingImmigration is no longer just a policy issue — it’s a brand risk. Silence is not safety. Transparency is the strategy.
continue readingCampaign readiness begins with a core question: is corporate affairs aligned with your company's business strategy?
continue readingThe Advisory Board further deepens Purple's trusted counsel at the highest levels of business, industry, and the debates of the day.
continue readingTrump 2.0 isn’t chaos anymore, it’s the new normal. The playbook has changed and the best strategies build in that unpredictability.
continue readingNew Purple data shows most Americans don’t trust the government to stabilize the country. So they’re looking elsewhere.
continue readingWashington isn’t just where problems are solved, it’s where narratives are written. And by showing up early, companies are able to help write their own story.
continue readingWhile there is no one-size-fits-all approach to navigate today’s political climate and business challenges, every organization should be taking action to protect their license to operate.
continue readingPurple conducted a series to in-depth interviews with CMOs from leading Asset Management companies, revealing key themes and challenges that should set the agenda for Marketing teams in 2025 and beyond.
continue readingNew research from Purple Strategies and POLITICO’s Insiders Survey provides guidance for corporate leaders looking to anticipate policy opportunities and vulnerabilities, better engage key stakeholders, and manage reputation equity in the months ahead.
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