Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

Harris Wins: Now What?
November 2024 10 Min Read

We sit down with Purple Senior Advisor and veteran Democratic strategist Donna Brazile to discuss what a Harris presidency would mean for major companies and how they should prepare.

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Trump Wins: Now What?
October 2024 10 Min Read

Straight to the Point What We See: Populism is taking over. Businesses are no longer just battling regulations—they’re fighting for trust. What It Means: Don’t get small and pick sides. In this divided world...

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Combatting lies with facts doesn’t work
October 2024 9 Min Read

Our political and social echo chambers are driving fear and distrust, leading to the continued spread of misinformation that can have a real and significant impact on companies and enterprise value.

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From Support to Scrutiny
September 2024 10 Min Read

The Shifting Landscape of Corporate DEI and What It Means for Your Business By: Diana Muggeridge, Senior Director, Strategic Planning Companies are rethinking their DEI platforms under pressure from both sides, driven by activists like Robby Starbuck.

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Unlock the Earnings Call
August 2024 6 Min Read

Are companies missing a bigger opportunity to support their enterprise value with earnings calls?

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The end of Chevron deference and what it means for corporate reputation
August 2024 2 Min Read

Clarity or chaos? What the Supreme Court's decision ending forty years of precedent means for corporate reputation.

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Fake ads, real damage
August 2024 3 Min Read

When you work on issues of corporation (and even when you don’t), you notice that there are A LOT of trial lawyer ads like this one out there, trying to recruit plaintiffs to their case.

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AI and Paradigm Shifts on the Minds of Healthcare CEOs
February 2024 3 Min Read

From the third annual Transformative CEO Summit on Health, four topics that are on the minds of healthcare CEOs as 2024 begins.

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CEOs Embrace Risk to Reveal Courage in the Face of Change
December 2023 3 Min Read

Four ways today’s CEOs are breaking out of their comfort zone and creating the conditions for other leaders to do the same.

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CEOs Embrace a More Public Era of Leadership
September 2023 3 Min Read

Four aspects of the chief executive role that are gaining visibility, and how CEOs are continuing to build and lead when all eyes are increasingly on them.

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