What we think
AI & Tech
JULY 2026 • 2 min read
What We See I noticed an article last December in the Wall Street Journal that stuck with me, and as 2026 has gone on, I keep coming back to it. It was about Barnes & Noble opening 60 new stores in the last year alone. What a statement that makes. Bookstores …
AI & Tech
MAY 2026 • 2 min read
The media environment has changed again — from a handful of named gatekeepers, to search algorithms, to a new intermediary: frontier AI models answering hundreds of millions of questions. If every stakeholder now comes to AI first, AI is your first stakeholder.
Insights
MAY 2026 • 2 min read
A single presidential moment can put a company in the political spotlight overnight — why decision speed, not messaging, is the difference-maker.
Firm News
MAY 2026 • 2 min read
At Purple, our success is driven by people who deliver impact for clients, lead with excellence, and continually raise the bar for our teams and our work.
Leadership
MAY 2026 • 2 min read
Americans believe corporate leaders are out of touch. This is how executives can reintroduce themselves to the public in a way that builds credibility while protecting their company’s reputation.
Regulatory
APRIL 2026 • 2 min read
Americans aren’t disengaging from values — they’re redirecting them. What the rise of cause advocacy means for brands pulling back at exactly the wrong moment.
Regulatory
MARCH 2026 • 2 min read
Your earnings call reaches far more than Wall Street. Learn how to prepare for the regulators, journalists, and adversaries already reading your transcript.
Insights
FEBRUARY 2026 • 2 min read
The Super Bowl still draws massive audiences, but they no longer watch as one. Brands face a fractured moment where reputation is tallied, not formed.
Healthcare
JANUARY 2026 • 2 min read
Jillayne Smyth Rogers explains why patients are turning to AI, at-home diagnostics, and self-directed care—and what the rise of healthcare populism means for leaders.
Regulatory
JANUARY 2026 • 2 min read
Washington’s advocacy rules have changed. Learn why old tactics fail and what corporate leaders must do now to shape policy in today’s environment.
Gated Research
JANUARY 2026 • 2 min read
New Purple Strategies research reveals 60% of Americans are bypassing the healthcare system. What the rise of health populism means for your brand.
Gated Research
DECEMBER 2025 • 2 min read
The rules of Washington advocacy have changed. New Purple Strategies research reveals what works — and what doesn’t — in the Trump 2.0 era.
