What we think

Perspectives and insights to navigate change and build enterprise value.

Turning a Corporate Risk into a Brand Opportunity
December 2024 5 Min Read

As we enter a second Trump presidency, companies must be ready to articulate their values and remain true to them, even when no crisis appears on the horizon.

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What RFK Jr. and MAHA Means for Your Business
November 2024 5 Min Read

Pharmaceutical, food, chemical and agricultural companies are set to face intense scrutiny under a continued alliance between Robert F. Kennedy, Jr. and President-elect Trump.

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Harris Wins: Now What?
November 2024 10 Min Read

We sit down with Purple Senior Advisor and veteran Democratic strategist Donna Brazile to discuss what a Harris presidency would mean for major companies and how they should prepare.

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Trump Wins: Now What?
October 2024 10 Min Read

Straight to the Point What We See: Populism is taking over. Businesses are no longer just battling regulations—they’re fighting for trust. What It Means: Don’t get small and pick sides. In this divided world...

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Combatting lies with facts doesn’t work
October 2024 9 Min Read

Our political and social echo chambers are driving fear and distrust, leading to the continued spread of misinformation that can have a real and significant impact on companies and enterprise value.

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From Support to Scrutiny
September 2024 10 Min Read

The Shifting Landscape of Corporate DEI and What It Means for Your Business By: Diana Muggeridge, Senior Director, Strategic Planning Companies are rethinking their DEI platforms under pressure from both sides, driven by activists like Robby Starbuck.

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Unlock the Earnings Call
August 2024 6 Min Read

Are companies missing a bigger opportunity to support their enterprise value with earnings calls?

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The end of Chevron deference and what it means for corporate reputation
August 2024 2 Min Read

Clarity or chaos? What the Supreme Court's decision ending forty years of precedent means for corporate reputation.

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Fake ads, real damage
August 2024 3 Min Read

When you work on issues of corporation (and even when you don’t), you notice that there are A LOT of trial lawyer ads like this one out there, trying to recruit plaintiffs to their case.

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AI and Paradigm Shifts on the Minds of Healthcare CEOs
February 2024 3 Min Read

From the third annual Transformative CEO Summit on Health, four topics that are on the minds of healthcare CEOs as 2024 begins.

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