What we think
Perspectives and insights to navigate change and build enterprise value.
Why every CEO needs a stump speech
MAY 2026 • 2 min read
Ryan Farrell is a senior leader in brand and reputation strategy at Purple, guiding organizations and executive teams through corporate repositioning, narrative development, and high-stakes, multi-stakeholder communications. Straight to the Point What we see: A new Purple Pulse poll finds CEOs are perceived to be out of step with the values and concerns of…
The New Safe Harbor: How Advocacy Became America’s Alternative to Political Identity
APRIL 2026 • 2 min read
Straight to the Point What We See: As public political identity feels riskier, Americans are shifting values expression into cause advocacy across party lines. What It Means: Advocacy has become the “safer” identity signal, and the audience for credible cause engagement is broader than most brands assume. What To Do: Don’t abandon cause…
Your Earnings Call Just Testified Before Congress. Were You Ready?
MARCH 2026 • 2 min read
Straight to the Point The earnings call you design for investors is being read by regulators, journalists, labor organizers, and advocacy groups who will use your own words against you. Companies that treat earnings calls purely as financial events hand adversaries a transcript with legal weight that no press release can match. The…
How can you hit the bullseye during the big game without becoming one?
FEBRUARY 2026 • 2 min read
Straight to the Point The Super Bowl remains the annual milestone to reach American audiences at scale, but shared visibility doesn’t produce shared meaning What audiences already believe about a company’s brand determines whether an ad builds credibility or fuels an inevitable conversation based on skepticism Reputation grows when companies tell a story…
Patients Aren’t Patient Anymore
JANUARY 2026 • 2 min read
By Jillayne Smyth Rogers Straight To The Point Patients aren’t rejecting healthcare. They’re rejecting care that doesn’t work for them. When a system asks for patience without offering control, people don’t push back, they route around it. Fixing the whole system starts with creating solutions for individual patients. Here’s the thing: Across the…
Washington’s New Normal: Why the Old Advocacy Playbook No Longer Works
JANUARY 2026 • 2 min read
Straight To The Point The rules of advocacy in Washington have changed faster than most organizations’ strategies have. The gap between how influence actually works in Washington and how many organizations still operate is now costing companies time, money, and access. Organizations that update their advocacy playbook now will shape outcomes; those that…
[New Report] The New Health Populism: How Americans are Seizing Control of their Health and Leaving the System Behind
JANUARY 2026 • 2 min read
New Purple Strategies Research Reveals a Nation of DIY Health Consumers The patient has left the building. That’s the central finding of Purple Strategies’ latest research report, The New Health Populism: How Americans are Seizing Control of their Health and Leaving the System Behind — and it has major implications for every company…
[New Report] Advocacy in Washington’s New Normal
DECEMBER 2025 • 2 min read
New Purple Strategies Research Maps the New Rules of Influence in Washington The rules have changed. And most organizations haven’t caught up. That’s the central finding of Purple Strategies’ latest report, Advocacy in Washington’s New Normal — produced in partnership with POLITICO and based on a survey of 340 advocacy professionals and in-depth…
Reclaiming Trust When Under Fire
OCTOBER 2025 • 2 min read
By John Gatti Straight To The Point Today’s brands live under constant, unrelenting scrutiny — every decision is visible and judged in real time. Chasing trust is increasingly futile when it isn’t reinforced by visible steps that connect a brand to the future. Managing messages isn’t enough — leaders must close the gap…
Reclaiming Trust When Your Products – and Intentions – are Under Fire
SEPTEMBER 2025 • 2 min read
A Purple Strategies Conversation with Neil Golden In this exclusive conversation, Neil Golden, current Panera Brands board member and former McDonald’s USA CMO, joins Purple Partner John Gatti to share hard-earned lessons from three decades leading iconic consumer brands. From ingredient concerns to employment practices to public scrutiny, Neil reflects on how leaders can…
Brad Dayspring Joins Purple Strategies as Executive Director
SEPTEMBER 2025 • 2 min read
From the West Wing to the C-suite, Dayspring has shaped strategy at the highest levels of politics, media, and business. Purple Strategies announced today that Brad Dayspring has joined the firm as Executive Director, bringing more than two decades of experience at the intersection of politics, policy, media, and strategic communications. Dayspring stands out as one of the few…
Celebrating Growth and Leadership at Purple
AUGUST 2025 • 2 min read
This season, we’re proud to celebrate the many promotions across our firm that reflect the growth and impact of our people at every level. Among them, four colleagues have stepped into new senior leadership roles. Tara Andersen – Executive Director Alec Jacobs – Managing Director Caroline Sage – Managing Director Jason Bargnes –…