The Super Bowl still draws massive audiences, but they no longer watch as one. Brands face a fractured moment where reputation is tallied, not formed.

Jillayne Smyth Rogers explains why patients are turning to AI, at-home diagnostics, and self-directed care—and what healthcare populism means for leaders.

Washington's advocacy rules have changed. Learn why old tactics fail and what corporate leaders must do now to shape policy in today's environment.

New Purple Strategies research reveals 60% of Americans are bypassing the healthcare system. What the rise of health populism means for your brand.

The rules of Washington advocacy have changed. New Purple Strategies research reveals what works — and what doesn't — in the Trump 2.0 era.

When brands face scrutiny, trust is earned through action. John Gatti shares five lessons for leaders to rebuild credibility and prove what’s next.

Watch the replay of our conversation with Neil Golden and John Gatti on brand trust, reputation and resilience in today's environment.

From the West Wing to the C-suite, Dayspring has shaped strategy at the highest levels of politics, policy, media and business.

Purple is proud to celebrate the many promoted individuals across our firm, including four stepping into new senior leadership roles.

The narrative was once how a company told its story, but most are just a messaging architecture written in paragraph form.