Purple is proud to celebrate the many promoted individuals across our firm, including four stepping into new senior leadership roles.

The narrative was once how a company told its story, but most are just a messaging architecture written in paragraph form.

Immigration is no longer just a policy issue — it’s a brand risk. Silence is not safety. Transparency is the strategy.

Campaign readiness begins with a core question: is corporate affairs aligned with your company's business strategy?

The Advisory Board further deepens Purple's trusted counsel at the highest levels of business, industry, and the debates of the day.

Trump 2.0 isn’t chaos anymore, it’s the new normal. The playbook has changed and the best strategies build in that unpredictability.

New Purple data shows most Americans don’t trust the government to stabilize the country. So they’re looking elsewhere.

Washington isn’t just where problems are solved, it’s where narratives are written. And by showing up early, companies are able to help write their own story.

While there is no one-size-fits-all approach to navigate today’s political climate and business challenges, every organization should be taking action to protect their license to operate.

Purple conducted a series to in-depth interviews with CMOs from leading Asset Management companies, revealing key themes and challenges that should set the agenda for Marketing teams in 2025 and beyond.