What we think

Perspectives and insights to navigate change and build enterprise value.

Has the narrative lost the story?
August 2025 5 Min Read

The narrative was once how a company told its story, but most are just a messaging architecture written in paragraph form.

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Caught in the Middle: What Immigration Policy Means for Business
August 2025 4 Min Read

Immigration is no longer just a policy issue — it’s a brand risk. Silence is not safety. Transparency is the strategy.

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When Corporate Affairs Thinks Like Campaigns
August 2025 5 Min Read

Campaign readiness begins with a core question: is corporate affairs aligned with your company's business strategy?

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Purple Strategies Adds Advisory Board of Seasoned Cross-Sector Leaders, Expanding Expertise and Networks that Advance Client Success
July 2025 4 Min Read

The Advisory Board further deepens Purple's trusted counsel at the highest levels of business, industry, and the debates of the day.

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Six Months In: What Trump Has Taught Us (So Far)
July 2025 3 Min Read

Trump 2.0 isn’t chaos anymore, it’s the new normal. The playbook has changed and the best strategies build in that unpredictability.

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What does corporate leadership look like in a divided nation?
May 2025 6 Min Read

New Purple data shows most Americans don’t trust the government to stabilize the country. So they’re looking elsewhere.

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Waiting to Engage in D.C. Is the Most Expensive Mistake You’ll Make
May 2025 6 Min Read

Washington isn’t just where problems are solved, it’s where narratives are written. And by showing up early, companies are able to help write their own story.

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The Era of High-Stakes Uncertainty
April 2025 8 Min Read

While there is no one-size-fits-all approach to navigate today’s political climate and business challenges, every organization should be taking action to protect their license to operate.

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What Forces are Shaping the Future for CMOs?
March 2025 6 Min Read

Purple conducted a series to in-depth interviews with CMOs from leading Asset Management companies, revealing key themes and challenges that should set the agenda for Marketing teams in 2025 and beyond.

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Policy Priorities vs. Business Realities: What Executives Need to Know
March 2025 8 Min Read

New research from Purple Strategies and POLITICO’s Insiders Survey provides guidance for corporate leaders looking to anticipate policy opportunities and vulnerabilities, better engage key stakeholders, and manage reputation equity in the months ahead.

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