Partner and Chief Creative Officer

Jillayne Smyth Rogers

As a partner and Purple’s chief creative officer, Jillayne leads the team of creative and art directors, copywriters and designers responsible for crafting Purple’s newsworthy, award-winning reputation campaigns for some of the world’s most successful brands. For the past 10 years, Jillayne has been helping clients in the energy, pharmaceutical, health care and financial industries share their most powerful stories. Prior to Purple, she cut her teeth on political advertising & strategy, creating winning campaigns for national political committees, prominent advocacy groups and NGOs, and served as an integral part of the media strategy teams for several presidential campaigns. Over the past nine years, she’s led the creative development of BP’s reputation campaign following the 2010 oil spill. Jillayne attended the London School of Economics and is a graduate of Georgetown University.