Nate Byer

Nate leads the planning and execution of complex reputation management and renewal programs for a wide range of Purple clients. As the head of the firm’s Client & Campaign Expertise Group, Nate also works to build high-performing teams that generate value for clients as they seek novel ways to drive their businesses forward.

Prior to joining the firm, Nate pushed the limits of digital stakeholder engagement and led major advocacy and organizational change campaigns while at Blue State, an issue-focused agency specializing in grassroots mobilization. Before that he worked on numerous other campaign efforts including as a consultant to President Obama’s first presidential campaign while at GMMB, a campaign manager on environmentally focused legislative efforts, and as Press Secretary on a winning U.S. Senate race. He also spent two years working in and out of Afghanistan as part of President Obama’s stabilization efforts in the country with USAID’s Office of Transition Initiatives.

Nate graduated from Wesleyan University’s College of Social Studies and holds an MBA from Johns Hopkins University.

“I’ve learned that having a corporate purpose is table stakes today. Business and reputational success absolutely depends on acting against a purpose, and then making a commitment to talk transparently about that work. Especially when it falls short of aspirations.”

“Electoral politics taught me that all great campaigns start with a deep appreciation of the needs and beliefs of voters. As in politics, our success at Purple depends on prioritizing stakeholders, understanding where they start on an issue, and building with a clear end goal in mind.”

“At Purple we work on complex, identity defining challenges. Half measures don’t cut it, and that often means we’re making recommendations that move our partners into uncomfortable places. Purple is made up of expert campaign managers and doers of all types, but I think we’re ultimately hired because we challenge convention and never settle.”