At Purple, we work to provide data-driven insights to our clients based on a wide variety of data sources, including primary research. We’re looking for an analyst whose primary responsibility will be fielding and analyzing quantitative surveys, and coordinating qualitative research. At the same time, the ideal candidate will think beyond these traditional data sources, to include sources into our analysis to create actionable insights that inform client strategies to optimize campaign engagements, including earned and paid media and crisis management/rapid response monitoring.
You should love exploring and analyzing data, revel in uncovering hidden insights or trends, and have strong communications skills to turn data insights into meaningful client reports.
Responsibilities will include:
Quantitative Research management
Questionnaire drafting and development
Developing sampling and weighting plans
Overseeing field process
Preparing powerpoint reports and memos of key insights
Qualitative Research Management
Managing focus group scheduling and recruitment
Discussion guide drafting and development
Preparing powerpoint reports and memos of key findings
Syndicated, public and social data exploration
Identifying new and relevant sources of information
Supporting expertise areas across the firm with new and unique insights
Working with integrated client teams to deliver integrated insights that help achieve key client goals
1-3 years of experience in political, market research or consumer research. Experience with corporate reputation or crisis work is a plus.
Bachelor’s degree in social sciences, marketing or math
Proficiency with statistical software such as R or SPSS, and, powerpoint, Excel and Word
Strong organizational, writing, communication and time management skills
Ability to prioritize own work effectively and adapt to changing situations and a fast-paced environment
A positive attitude and willingness to work in a team environment