FUTURE ROLE: Strategic Planning Director

Alexandria, VA or Chicago, IL

FUTURE OPPORTUNITY WITH PURPLE: Strategic Planning Director 

We are always seeking interested and skilled individuals to join our team. We are not currently hiring for our Strategic Planning team, but may be soon. If you are interested in learning more about our work and/or getting added to our pipeline, please read on and submit your resume.  


Who is Purple? 

Purple Strategies is a corporate reputation and strategy firm that combines the creativity and discipline of brand communications with the speed and strategy of political campaigns to help leverage or reduce pressure on a business, brand or issue. We help build and defend reputation and brand value and serve Fortune 500 companies, associations, nonprofits and some of the most recognizable brands in the world. 

Purple helps the world’s most important organizations address their toughest challenges. We operate in a highly collaborative environment and apply integrated, team-based approaches to help clients:  

  • ANTICIPATE reputation challenges and opportunities;  
  • COMPEL change through business actions and transformation; and  
  • NAVIGATE reputation issues, acute crises, key business choices and policy/regulatory changes to inform decision-making. 


What does Strategic Planning look like at Purple? 

At Purple Strategies, we see strategy as making the best choices between better alternatives toward the right objectives. The role of the strategic planner is to apply their curiosity, experience, and critical thinking to ensure that the team is asking the right questions and learning what’s necessary to give our clients our best work and counsel at pivotal moments throughout our engagement.  


What are the core responsibilities expected of a Director? 

A Strategic Planning Director sits within the Strategic Planning Expertise Group and serves on several client teams. An example of core duties are as follows: 

  • Create a shared understanding of engagement objectives and what success means in both short and long term 
  • Serve as a trusted advisor to clients and internal teams based on a deep understanding of the client and the challenge  
  • Partner with and harness the strategic thinking of the full client team  
  • Develop briefs that guide the strategic development of work from other expertise areas  
  • Surface compelling insights from qualitative and quantitative research as well as their analysis of the broader environment around our clients to improve our work  
  • Contribute to risk, competitive, and landscape assessments and leading the team’s analysis of what implications those assessments have on our work   
  • Design and lead internal and client-facing workshops, designed to promote creative, collaborative, and strategic thinking   
  • Establish a structure for campaign plans and own the development of core strategy sections, including the strategy statement, audience prioritization, landscape/operating realities, and measurement framework 
  • Contribute to work reviews of all deliverables with an eye to ensuring they are on strategy a tell a clear and impactful story  


What experience would a successful hire usually have? 

The ideal candidate will have 8+ years of experience in professional services (public affairs, public relations, or creative agency). Additional experience in political campaigns or state/federal government in communications-focused roles is a plus.   


Successful hires will also have the following knowledge and skills: 

  • Familiarity with all aspects of integrated communications campaigns, from initiation, planning and activation, to measurement and reporting.   
  • Exceptional critical thinking, with a particular aptitude in distinguishing root challenges from symptoms and in synthesizing a wide variety of information 
  • Ability to define the work necessary to achieve campaign objectives 
  • Ability to bring clarity to ambiguous requests or ideas  
  • Ability to contribute in a highly collaborative environment and help facilitate the contributions of others  
  • Curious about and motivated to become an expert in the client’s business, its industry, and the broader social, political, and cultural contexts in which it operates 
  • Ability to manage concurrent responsibilities and competing priorities 
  • Deep commitment to developing the highest quality work for our clients 
  • Ability to proactively identify opportunities where you can provide value or counsel, including when it might be necessary to challenge a client’s thinking on an issue  
  • Ability to anticipate and adapt to shifting client requests or changes in the client’s external environment that require program evolutions 
  • Superior written and oral communications skills 


What is Purple’s employee culture and values?  

Our cultural values are what set Purple apart and allow us to be innovative and trusted partners to our clients. Regardless of expertise, level or role, we expect all Purple employees to be: 

  • Adaptable: Maintains a flexible, constructive approach when change is thrust upon them, whether they’ve spent a day or a decade at Purple. Finds and embraces the opportunities made possible by shifting demands and new business realities. 
  • Collaborative: Recognizes there is no “I” but instead, “WE.” A Purple person strives to create an integrated team to optimize each and every team member’s contribution while also challenging us to be better. We succeed together and we fail together. 
  • Curious: Has an inquisitive spirit. Asks why, seeks answers, gets to the bottom of things, develops a deep understanding. 
  • Innovative: Provides a differentiated perspective; identifies new and imaginative approaches. Not afraid of big ideas, challenging convention or pushing boundaries. . 
  • Industrious: Ready to roll up their sleeves and do whatever it takes to deliver excellent work; They are energetic and disciplined enough to work smart and when needed, fast. 
  • Respectful: Consistently approaches teammates, challenges, and different points of view with openness, thoughtfulness, and honesty; assumes positive intent. 


Interested in more, or looking to join our roster of experts? 

This posting is a general call for interest and is not an application for employment. By submitting your resume to this posting you are asking to be added to our pipeline of experts for future work and looking to learn more about who we are. Anyone who wants to be considered for employment, must apply to a specific job posting as found on the careers page of our website.   


Purple is an equal opportunity employer and does not discriminate in its selection and employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, or other legally protected characteristics.