About Purple Strategies

Purple Strategies is a corporate reputation and strategy firm that combines the creativity and discipline of brand communications with the speed and strategy of political campaigns to help leverage or reduce pressure on a business, brand or issue. We help build and defend reputation and brand value and serve Fortune 500 companies, associations, nonprofits and some of the most recognizable brands in the world. 

Purple helps the world’s most important organizations address their toughest challenges. We operate in a highly collaborative environment and apply integrated, team-based approaches to help clients: 

• ANTICIPATE reputation challenges and opportunities; 
• COMPEL change through business actions and transformation; and 
• NAVIGATE reputation issues, acute crises, key business choices and policy/regulatory changes to inform decision-making. 

About The Position 

The Associate, Audience Solutions will support the execution and evolution of Purple’s Elite Audience targeting capabilities. You will work closely within the Paid & Audience Solutions team to assist in delivering data-driven audience solutions, while gaining exposure to the paid media and adtech landscape. This is a hands-on opportunity for a driven, self-starter to grow expertise in media targeting, ad platforms, and data strategy in a fast-paced and collaborative environment.

In This Position, You Will 

• Support the media planning process and execute strategic paid plans with a particular emphasis on digital and social media opportunities.
• Support the day-to-day execution of Purple’s Elite Audience Targeting offering, ensuring campaigns are launched and maintained accurately and efficiently.
• Assist in maintaining tools and templates that enable Purple’s audience targeting capabilities, including tracking documents and internal resource libraries.
• Help prepare audience materials and collateral such as audience definitions, sizing estimates, pricing information, and targeting recommendations for client deliverables.
• Assist in the building of custom audience segments, working under guidance to operationalize new audience strategies for campaigns.
• Collaborate with the Paid & Audience Solutions team to troubleshoot basic audience targeting challenges and provide data or perform research as needed.
• Contribute to audience performance reporting by supporting the setup and delivery of programmatic reporting, gathering benchmarks, and ensuring consistency in audience insights.
• Support internal knowledge sharing by helping document best practices, organizing internal resources, and supporting trainings as needed.
• Stay up to date on emerging adtech trends and assist in researching new tools, data vendors, and technologies that can enhance audience targeting strategies.
• Support internal and external presentations by helping translate technical audience targeting concepts into accessible summaries and visuals.
• Assist with vendor coordination by maintaining contact lists, organizing capabilities decks, and helping schedule partner demos.
• Take on additional responsibilities as needed to support the growth and success of Purple's Paid & Audience Solutions team.
• Develop a strong working relationship with Paid Leads & Buyers to implement clear targeting decisions, criteria, and expectations.

 Qualifications and Experience You Need To Be Successful In This Role

• Bachelor’s degree and 0 to 3 years of related professional experience.
• Superb writing and proofreading skills and attention to detail in own work.
• Reliability/personal accountability, especially when it comes to adhering to timelines and delivering error-free work.
• Excellent organization and communication skills.
• Desire to learn traditional and digital media skills and grow knowledge in this space, as well as an interest in staying up to speed on the shifting communications environment across digital platforms.
• Exceptional time management skills; ability to prioritize multiple projects at once.
• Experience/interest in excel, comfortable with numbers, and an understanding of willingness to learn media math
• Entrepreneurial self-starter who is polished and professional.
• Experience with advertising platforms, software, and or partners is a plus.
• Comfortable in team environments and enjoys collaborating closely with others.
• Embodiment of Purple’s values: Adaptable, Collaborative, Curious, Innovative, Industrious, Respectful.

Work Location  

This is a full-time position based in our Alexandria, VA headquarters.  Purple Strategies offers a hybrid model and seeks employees who are comfortable working in the office three days a week. Purple values the camaraderie, connection, inclusion and professional development that in-person interactions provide, yet still recognizes the importance of flexibility and balance in our employees’ lives.

How To Apply

Please submit your resume and cover letter online at purplestrategies.com/join-our-team/    

Purple is an equal opportunity employer and does not discriminate in its selection and employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, or other legally protected characteristics.