Ben is a senior director on the Research EG team, where he helps brands and organizations better understand their key stakeholders, navigate complex challenges and make data-driven decisions. His expertise spans qualitative, quantitative and digital research methodologies with deep experience in key sectors such as technology, healthcare, energy and consumer goods. At Purple, he collaborates with cross-functional teams to ensure research informs efforts such as stakeholder messaging, public affairs strategy and reputation tracking. Prior to joining Purple in 2017, Ben began his career in politics as a Field Organizer on Barack Obama’s 2012 reelection campaign before spending five years as a research analyst at The Glover Park Group (now Finsbury Glover Hering). He’s a proud Boston native, but has happily called D.C. home since 2012.

“Political campaigns are equal parts exhausting, exhilarating, frustrating and rewarding. Getting a taste of the campaign trail prepared me well for the corporate world. I learned how to put my head down and keep pushing in the face of uncertainty.”

“One of the biggest changes I’ve seen in my career so far is the fall in trust in polling. So to tell a compelling, data-driven story, you’ve got to broaden your perspective and consider other sources of knowledge. Always contextualize. Taking numbers at face value can be fatal.”

“I tell people starting out not to be afraid to take a chance on something – now is the time. It only gets more complicated as you get older and advance in your field.”