Erica Goldman is a Managing Director and Insights Lead at Purple Strategies, where she specializes in leveraging data to guide clients through complex and evolving situations. Erica designs and executes robust research approaches to uncover essential insights and drive decision making. Her expertise includes quantitative studies, moderating focus groups, conducting in-depth interviews with elite audiences and facilitating town halls. She also integrates data from diverse sources, including digital listening, financial reporting and paid media to deliver compelling insights and data-backed strategic recommendations. As a senior client advisor, she brings extensive experience and a proven track record of driving success across various sectors, including energy, healthcare, logistics and consumer goods. Erica is also a committed mentor, dedicated to helping foster professional development within the Purple team.

“I can’t imagine a more driven, creative and fun group of people to work with. I am constantly learning from and inspired by my Purple colleagues.”

“Our clients turn to Purple to tackle their most complex challenges. It’s incredibly rewarding to be constantly challenged and doing work that makes a difference.”

“I am always interested in speaking directly with stakeholders – learning what’s important to them and connecting that to our client’s challenge. That’s the best way to translate audience views into meaningful insights.”

“When I need inspiration, I go for a run or a bike ride which energizes me. It helps me focus and gives me fresh perspective.”