Lauren Hendricks

Lauren is a client relations and campaign specialist with experience in electoral politics, consulting, research and policy analysis. Prior to joining Purple in 2024, she garnered a wide-range of consulting experience at BCG’s Centre for Public Impact, Deloitte and through pro-bono projects at the UN and Save the Children. She served on national political campaigns through three election cycles, both as an opposition researcher at Hillary for America and later as the Director of Surrogates and Events at the Democratic National Committee. She holds a Master of Public Administration from the London School of Economics, completed her Bachelor’s degree in Public Policy from Duke University, and earned a Fulbright Scholarship in Mongolia. She is an avid NBA fan. 

“There is such a diversity of experience in each person at Purple and across the organization. Our ability to bring that breadth of knowledge to our clients is what sets us apart.” 

“Building trust is one of the most critical elements to success in working with clients. Doing the little things well is just as important in building trust as delivering on the big things. Details matter.” 

“The immortal Aubrey ‘Drake’ Graham once said, ‘the dirt they threw on my name turned to soil and I grew up out [of] it.’ Drake’s reflection is an excellent reminder that the tough challenges our clients face should always be seen as opportunities to grow. Purple helps turn that dirt into soil.”