Lindsay Christel

Lindsay tackles some of the most complex reputation issues across industries, including healthcare, manufacturing, consumer packaged goods, finance, nonprofit and sports. Her focus is on gaining a deep understanding of the challenges Purple’s clients confront at the intersection of their business and reputation and leveraging them to create opportunity. Lindsay’s experience managing every part of a Purple campaign – from developing strategies and activation plans, to facilitating regional workshops, liaising with media partners, producing creative and operating war rooms – makes her an invaluable part of the firm’s team. Prior to joining Purple, Lindsay worked for Edelman Insights (NY) and Trone Brand Energy (NC). She graduated summa cum laude from High Point University with a degree in Strategic Communications.

Not surprisingly, my brief stint as a wedding planner honed my organizational skills and eye for detail. It also taught me how to thrive in a fast-paced, stressful environment.”

Having the opportunity to travel all over the world to work with clients and their regional teams, I’m always fascinated to see how one challenge can manifest itself so differently across cultures.” 

I always remember and try to live by Maya Angelou’s wise words: ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”’