Rebecca Matwijkow is a paid media expert with extensive experience in the advertising industry. She comes to Purple after serving at other DC-based agencies including Bully Pulpit Interactive, M+R and The New Media Firm where she led paid media campaigns for clients ranging from local ballot measures to national public affairs for Fortune 50 companies. She uses this experience to develop sophisticated and comprehensive media strategies to help her clients achieve their goals. With a keen eye for audience segmentation and platform testing, Rebecca is constantly looking for new ways to push the boundaries of the paid media industry. A Mount Holyoke graduate and 5th generation Arizona-native living in Virginia, Rebecca spends her free time reading, exploring breweries with her husband and taking too many photos of her dog. 

 “When aligning on a strategy with a client, no question is more crucial than ‘why?’ Every other piece of the strategy stems from that foundation.” 

“Beyond being detail-oriented, we need more strategists to be context-oriented. Whether it’s managing internal stakeholders or sharing a new side of a brand, we do our best work when we can be true thought-partners with our clients.” 

 “True leadership is not about delegating work. It’s about building a team of thoughtful, curious and compassionate teammates who can work together and bring their best selves to any challenge.”