As a channel strategy expert, Regina works with Purple’s clients to develop innovative plans to reach and move audiences. She’s exceptionally skilled at gaining deep audience understanding to drive reputation strategies, with a particular focus and expertise on paid media activation. She began her career in finance as an analyst for Lockheed Martin. She moved to New York and began a second career in marketing at Generator Media & Analytics, pairing her love of data with creative thinking to develop strategic advertising campaigns for clients in travel, health and beauty and CPG industries. Regina then brought that experience to Bully Pulpit Interactive in Washington, D.C., running the paid media team as Associate Media Director. That work immersed her in political, advocacy and reputation campaign development, which she continues to build upon to this day. Regina graduated magna cum laude from Virginia Tech with a dual degree in Finance and Entrepreneurial Management. She’s also a serious fitness advocate teaching BodyCombat and Zumba classes.

“My background in finance enables me to truly understand how reputation and strategic decisions can drive real business outcomes.”

”It’s important for clients to understand that effective channel planning considers all avenues and platforms to connect with your audience and bring your message to life in an authentic, impactful, action-oriented way.”

“The ‘walls’ of traditional advertising are constantly shifting, as are the regulations. Staying current on technologies, innovation and legislation is key.”