As a senior manager on Purple’s Digital Research team, Renee combines expertise in social and traditional media analytics with a passion for data-driven insights. A Chicago native with a degree in Public Relations and Advertising and a minor in Psychological Research Methods from DePaul University, Renee approaches every project with a strategic and curious mindset. Prior
to joining Purple, she contributed to research initiatives at Edelman and Fusion92, developing thought leadership for the World Economic Forum and analyzing social media for a major U.S. airline during the COVID-19 pandemic. At Purple, Renee delivers insight-driven research across the energy, pharmaceutical and consumer sectors transforming complex data into actionable
strategies. She is passionate about uncovering insights that drive impactful decisions guided by a curiosity for discovering what truly resonates in a shifting world.