Zoe is a strategy and communications professional with six years of experience across industries such as energy, infrastructure, consumer and healthcare. Prior to joining Purple Strategies in 2024, she worked in marketing and PR consulting, driving client success through a variety of efforts, from grassroot advocate activations to value story creation to multi-channel digital strategy. Zoe holds two degrees from the University of Virginia: an MBA from the Darden School of Business and a BS from the McIntire School of Commerce.