Caroline brings deep experience in issues management, reputation building and crisis communications to her work at Purple. She’s highly skilled at getting to the heart of the toughest issues clients face at the intersection of reputation and business. Her experience building and activating campaigns extends across a wide range of industries with particular emphasis in the healthcare, manufacturing and consumer products space. Caroline works closely with clients, translating research into actionable insights that are the backbone of all highly successful strategies and campaigns. Though she’s a native of Plymouth, MN, having graduated from the University of Wisconsin-Madison with degrees in Journalism, Political Science and Middle Eastern Studies, she’s also an avid Badger fan and cheese enthusiast.

“The diverse perspectives and how we work together is what makes Purple unique. I thrive in constantly challenging each other’s thinking in service of creating stronger, smarter work together.”

“Addressing complex challenges and driving impact requires strategic creativity. But I’ve learned it also requires pragmatism. Balancing bold thinking with forward progress is a challenging but critical skill.”