Bipartisan corporate reputation strategy
Change is opportunity
Purple Strategies helps the world’s most important organizations address their toughest challenges
Partner with usThe Purple Pulse
0%
say they’re working around the healthcare system using new tech and OTC medicines
From The New Health Populism
See the pulse
How we think
Three forces shape your reputation, but they never move alone. Your approach has to be just as integrated.
Your
organization
Policy
Financial
Societal
01
02
03
Your
organization
Featured research
01 / 02
Purple Strategies Research · January 2026
The New Health Populism: How Americans are Seizing Control of their Health and Leaving the System Behind
Ask us how we helped
The domains where Purple solves hard problems — in the company we keep.
Reputation
McDonald’s
Helped one of the world’s biggest brands become America’s best first job.
Transformation
Abbott
Helped a healthcare leader anticipate and shape category change.
Crisis
bp
Helped an energy major move from crisis to leader in safety.
Issue advocacy
United for Cures
Built and ran a patient-led campaign to defend American medical research.
Brand trust
Johnson & Johnson
Helped one of the world’s most iconic brands build trust on safety and quality.
Tough challenges require a rare combination of intelligence and curiosity
Join the Purple Team