David joined Purple Strategies as a senior advisor from energy giant BP, where he has spent 20 years in communications and advocacy. He has extensive experience advising boards and executive teams on corporate positioning, reputation, sustainability and communications issues across sectors including financial services, food and beverage, automotive and technology. He holds a Ph.D. in corporate reputation from the Cranfield School of Management in the UK and is a visiting fellow at the University of Oxford, UK.

“In today’s hyperconnected, information-rich world, it is easy to become distracted and overwhelmed. So, what you pay attention to and how you set intentions is now critical. I know from my work over the last decade that Purple is uniquely qualified to help organizations do that.” 

“My almost four decades in work and six decades on the planet have led me to two inescapable conclusions. First, my stock in trade is words and communications. I made my career helping organizations develop their narratives. Everyone has a unique story. It’s how they use it that matters. Second, I have always been good at seeing patterns in things. Joining the dots, be they trends, attitudes or behaviors, before others see the connection. Which can be very useful in times of change. Like now.”