Erin is a strategic research professional with expertise in branding, positioning and key audience strategies. Her recent work has explored ways to depoliticize debate around key policy reforms. She has worked for corporate, non-profit and political clients, including campaigns at the federal, state, and local level.  Prior to joining Purple, she worked at State Policy Network directing and applying research to state-based policy education and advocacy efforts. Erin holds a Master’s in Public Policy from The College of William and Mary and a B.S. in Business Administration from Boston University.

“The way people communicate is changing at such a rapid pace. It’s a fun and interesting challenge to keep up and mix new and traditional communications in a way that resonates with people.” 

“When I get stuck on a difficult problem, I like to go for a run in the woods. It helps relieve stress and lets my mind wander in a way that seems to help everything fit together.” 

“I admire anyone who has the courage to advocate for a new or unconventional idea. It takes a great deal of prep work, dedication, and faith in yourself to bring new thinking to a group.”