Aidan is a Senior Research Analyst at Purple Strategies who brings a data-driven, detail-oriented approach to every stage of the research process. He supports research engagements with an eye toward insights and strategy, including drafting screeners, surveys and discussion guides; coordinating qualitative and quantitative fieldwork with external vendors; and ensuring data quality at every step. Aidan is especially adept at synthesizing quantitative and qualitative findings into clear, decision-ready stories, producing crosstabs and developing compelling data visualizations and client-ready deliverables. Prior to Purple, Aidan supported CPG clients at IRI Worldwide/Circana and has experience in the sports world with USC Athletics and his hometown Chicago Cubs. He graduated summa cum laude from the University of Southern California with degrees in Applied Math and Data Science.

“I love being part of a team, and value the breadth of experience across Purple. Collaborating with colleagues and clients spanning different industries and walks of life helps me grow into a better, more well-rounded teammate, researcher, and person.”

“I am a data enthusiast who loves uncovering hidden insights and telling stories with data. Purple’s research-driven approach to strategy is what makes the firm special, and it’s rewarding to see our work come to life in ways that drive meaningful change for our clients.”

“I try to live by the motto coined by Mr. Rogers: ‘There is something of yourself that you leave at every meeting with another person.’ This quote reminds me to never underestimate the impact we can make on others, and to spread joy and kindness wherever I go.”