Excelling in building trust-based relationships with clients and driving strategic execution to achieve measurable business outcomes, Julia brings 15 years of agency-side experience to Purple Strategies. She has honed her expertise at both a large global network agency and an independent boutique agency, partnering with C-suite stakeholders to craft impactful solutions that align with business goals. Julia’s career spans a variety of industries, including consumer packaged goods, retail, hospitality, financial services, alcoholic beverages, media and publishing. Julia’s ability to align diverse teams under a unified vision has been pivotal in navigating complex communication challenges and bringing brand strategies to life. She enjoys crafting actionable brand solutions rooted in insights, ensuring strategies are not only executable but also deliver tangible results that strengthen brand identity and drive business impact. A graduate of Lake Forest College with degrees in Communication and Art History, Julia has lived in Chicago since 2010. She shares her love of contemporary art with her husband and daughter while immersing herself in the city’s creative scene.

“My agency experience has given me a deep understanding of how to navigate complexity—whether it’s aligning cross-disciplinary teams, guiding strategic initiatives, or addressing diverse client challenges. Having worked across a range of industries, I’ve learned how essential it is to adapt quickly, think critically and design solutions that not only meet business goals but also ultimately help to strengthen client relationships. These experiences have equipped me to lead with confidence and drive impactful outcomes at Purple.”

“Listening is an essential skill in my role. Truly hearing what clients need—beyond what’s spoken—helps uncover the deeper challenges and opportunities for transformative work.”

“Progress over perfection. It’s better to take small, meaningful steps forward than wait for the perfect moment… that rarely exists.”