Brad Dayspring Joins Purple Strategies as Executive Director

From the West Wing to the C-suite, Dayspring has shaped strategy at the highest levels of politics, media, and business.

Purple Strategies announced today that Brad Dayspring has joined the firm as Executive Director, bringing more than two decades of experience at the intersection of politics, policy, media, and strategic communications.

Dayspring stands out as one of the few Washington strategists whose career spans the White House, Congressional Leadership, national campaigns, and the corporate media C-suite. He joins Purple after nearly a decade at POLITICO, where he served on the executive team as Executive Vice President of Global Communications and Brand. During his time at POLITICO, Dayspring advised multiple CEOs, editors-in-chief, and ownership groups, helping drive growth, profitability, and brand impact. He also served as trusted communications counsel to hundreds of publishing professionals and more than 500 journalists, spanning Washington, New York, California, London, Brussels, Paris, and Berlin.

“Brad is a rare talent whose experience, instincts, and drive align perfectly with Purple’s mission to help clients navigate change and unlock opportunity,” said Steve McMahon, co-founder and CEO of Purple Strategies. “He’s built a career in high-stakes environments — in government and the private sector — and knows how to turn complexity into clarity for leaders and brands facing critical moments. When the going gets tough, there’s no one better in the trenches than Brad Dayspring.”

Throughout his career, Dayspring has been a trusted advisor to CEOs, C-suite executives, elected officials, candidates, and industry leaders, guiding strategy in moments of crisis, legislative and regulatory pressure, and market transition. He’s known for his leadership, relentless work ethic, and unwavering loyalty — traits that have made him a sought-after partner in shaping communications strategy, policy advocacy, brand positioning, and stakeholder engagement.

At Purple, Dayspring will counsel clients on reputation management, issue advocacy, crisis, corporate positioning, and enterprise-level strategic communications. His deep understanding of political dynamics and media landscapes will further enhance Purple’s reputation as a leader in corporate reputation, public affairs, and issue advocacy.

“What drew me to Purple is its campaign-style mindset: hyper focused, strategic, and built for high-stakes moments and high-impact activation. In times like these, leaders don’t just need support — they need a steady hand, a sharp strategic mind, and a team that plays to where the puck is going, not where it’s been — and that’s where Purple stands out. I’m thrilled to join a firm with bold ambitions, an offense-minded approach, and a team I genuinely admire,” Dayspring said.

Dayspring began his career in the White House press office under President George W. Bush and later served as Deputy Chief of Staff and Communications Director to House Majority Leader Eric Cantor, as well as Communications Director at the National Republican Senatorial Committee. At POLITICO, he played a central role in transforming the brand into a global media leader, guiding the organization through acquisition, leadership transitions, and market expansion.

Brad is a native of Pompton Lakes, New Jersey, and holds a B.A. from Villanova University where he was an NCAA ice hockey player.