Harris Wins: Now What?

Straight to the Point

• What We See: A Harris presidency would likely bring a focus on regulation, economic security, and equity, expecting businesses to meet these priorities head-on.
• What It Means: Companies prepared to align with these goals could see strong support, while those ignoring them may face scrutiny.
• What To Do About It: Look for opportunities to showcase how your company’s actions align with economic opportunity, sustainability, and community resilience.

Last week, we heard from Purple Strategies Founder and veteran Republican strategist Alex Castellanos about preparing for a Trump victory. This week, we sat down with Purple Senior Advisor and veteran Democratic strategist Donna Brazile to discuss what a Harris presidency would mean for major companies and how they should prepare.

01: What We See

If Kamala Harris takes office, businesses can expect an administration prioritizing economic security, climate resilience, and equity—not just through regulation but through partnership with companies ready to contribute. Harris’s approach centers on building a resilient economy that rewards businesses demonstrating real commitment to these values. This could mean opportunities for companies that invest in infrastructure, sustainable practices, and fair labor standards.

However, with this partnership also comes accountability. Businesses perceived as out of sync with these priorities—especially if seen as exploiting economic challenges or failing to meet fair labor standards—could find themselves facing heightened scrutiny. A Harris administration won’t shy away from tackling perceived excesses, making it crucial for companies to demonstrate their role as constructive players in America’s future.

02: What It Means

For businesses, this signals both a challenge and an opportunity. Harris’s agenda would likely reward companies that go beyond surface-level gestures, proving through actions and transparency their commitment to a stable, inclusive economy. Companies investing in the middle class, manufacturing jobs, and green initiatives will be better positioned to align with the administration’s goals. Her administration will seek to regulate industries perceived as exploitative—particularly healthcare, tech, and energy—but will reward those making genuine contributions to societal well-being.

This environment calls for clear and proactive engagement. Companies showing they are genuine partners in advancing economic resilience and sustainability can expect favorable treatment and opportunities for collaboration. However, the expectation will be for action, not just rhetoric—an edge Harris’s administration will bring to ensure businesses deliver tangible benefits to communities and consumers alike.

03: What To Do About It

• Align with Core Priorities: Whether it’s infrastructure, clean energy, or workforce development, businesses need to take real steps toward aligning with the administration’s key focuses. Proactive communication around these initiatives will resonate with both policymakers and the public.
• Anticipate Accountability: Prepare for closer scrutiny, especially around price transparency and corporate responsibility. Companies that can demonstrate a commitment to fair practices and consumer value will be more likely to avoid regulatory challenges and build trust.
• Engage with Broader Concerns: Harris’s supporters want economic security, sustainability, and labor fairness. Reflecting these values in your business’s actions and messaging not only strengthens community ties but ensures your company is viewed as part of the solution.