Reputation and the Coronavirus
Posted on

March 12, 2020

1 Min. Read


Rory Cooper

Reputation and the Coronavirus

Purple’s Rory Cooper recently authored a client memo with observations, context and recommendations on building and protecting reputation amidst the global spread of the Coronavirus that was mentioned in the March 12, 2020 edition of POLITICO Influence.

To request a copy of the memo or learn more about Purple’s experience helping clients navigate complex issues, email:

From POLITICO Influence, March 12, 2020.

MORE CORONAVIRUS MEMOS: As more and more Americans stay home from work due to the coronavirus, Washington consultants are still at work, drafting memos to clients on how they should respond to the pandemic. “Companies shouldn’t feel compelled to immediately change their prices, services or policies, but should be compelled to review them and review them again periodically,” Rory Cooper of Purple Strategies wrote in a memo to clients on Wednesday. “Are there business plans in place that are perfectly normal in a routine environment but could be seen in a different light amidst a pandemic?”