Ashley Gibaldi serves as an indispensable senior counselor at Purple Strategies helping the world’s leading companies across industries build and protect reputational equity ahead of and during issues or crises.

She excels in transforming multifaceted data into actionable insights, grounding everything we do from strategic planning to identifying persuasive messaging to highly targeted activations. Prior to joining Purple in 2010, Ashley worked at Edison Research on the highly visible National Exit Polls for a consortium of major news networks like CNN, NBC and ABC.

Ashley’s work has allowed companies to navigate unique and challenging environments to achieve business and desired outcomes. She has experience leading engagements with companies navigating relationships with unionized workforces. Ashley’s impact goes beyond leading client solutions as she’s equally dedicated to leading and growing Purple’s talent.

“Purple Strategies provides a home for people who like being challenged. There are no sacred cows here – every strategy, every idea, every insight and every tactic is scrutinized and fully interrogated, whether it comes from a client, a partner or a junior associate. I’ve yet to be bored at Purple because I always need to be on top of my game – a challenge could come from anywhere!”

“A lot of firms will say they are insights-driven, but insights-driven thinking really is at the center of everything we do. That can sometimes be frustrating, particularly when it means the data tells us that a strategy we have a lot of heart for isn’t right at the moment or a campaign we’ve been planning needs major adjustments. But it’s important to live and breathe being insights-driven; it’s not just something you can claim to be.”

“A personal motto I live by is: always order the charcuterie board.”