Prior to Purple Strategies, Ben Seto served as the Vice President and CFO of the American Petroleum Institute (API) where he was responsible for API’s financial operations, budget management, and aligning financial performance with strategy. Prior to API, Seto was CFO of Ankura Consulting Group, a management consulting company that has grown rapidly organically and thru acquisitions. During his tenure at Ankura, he integrated the finance team, implemented new systems, and standardized financial and business processes to position the firm for further acquisitions. He also oversaw the IT function.

Prior to Ankura, Seto was CFO for Avendra, a procurement services company. He oversaw the finance function, collaborated on growth strategies and M&A, and positioned the company for an eventual sale to financial or strategic buyers. He co-led the sale process to Aramark in 2017. Earlier in his career, Seto served in senior financial leadership roles in publicly traded and privately held companies in the professional services, energy, technology, financial services and consumer products industries. Seto holds an MBA in Finance & Accounting from the William E. Simon Graduate School of Business Administration, and a BA in Economics from the University of Rochester.