John Solit

John is a content strategist who crafts content and narratives that tell complex stories in new and provocative ways. He’s being doing that for more than 10 years. Before joining Purple, John worked at NCTA The Internet & Television Association. There he led a digital strategy team in executing both Beltway-focused and national issue campaigns. Previously, John consulted with Microsofts Enterprise Software teams, working to develop content strategies specifically designed to reach unrecognized influencers and markets. John also spent a significant part of his early career as a producer and technical director for CBS Sports and ESPN Radio. John holds a B.A. in Philosophy from Dickinson College in Carlisle, Pennsylvania, and an M.A. in Communications from the University of Washington in Seattle.

“Purple is an exceptionally open-platform environment. If theres a piece of knowledge one person has, it’s not protected – it’s distributed. There is no propriety ownership over good ideas or knowledge.” 

“Content strategy takes the chaos of creativity and the focus of strategy and makes them work better together, lifting both to be more effective.”

I’m constantly impressed by how willing our clients are to try new things in order to solve difficult challenges. Change can be hardparticularly for companies with long legacies. My favorite clients dont fear change, theyre inspired by the opportunity change presents.”

“In college, I took a class in biomedical ethics that I liked more than I expected. It was fascinating working through legal, moral and ethical challenges that had no clear answer and never will.”