Marv McMoore Jr. is an award-winning ad maker and paid media strategist with a proven track record of reaching and moving audiences. He joins Purple Strategies after working at political agencies, including SKDK and GMMB. Marv specializes in reaching hard to reach audiences through extensive media consumption research and innovative channel planning. He served as the lead digital media strategist for some of the most competitive elections in the nation and won, from races for city council and governor to the U.S. House of Representatives and President of the United States. Marv’s career also includes consulting Fortune 500 companies on advocacy strategies and community development work in local government. Marv has a bachelor’s degree in Political Science from Northeastern University and a master’s degree in Campaign and Election Management from Fordham University.
“My career has been shaped by starting in local government. There is nothing more humbling than community meetings about local development and designing parks. I learned the vital importance of listening to and understanding audiences before trying to shape a strategy.”
“I live by the words of Maya Angelou: ‘You can’t use up creativity. The more you use, the more you have.'”
“Never fear being too creative. It’s the most out-of-box ideas that often move audiences.”