Nicki Zink

Nicki Zink is a Senior Research Director and Digital Intelligence Lead at Purple. She leads mixed-methods research that informs decision-making and drives action. She previously served as Deputy Head of Industry Analysis at Morning Consult, researching shopping, consumption, and generational trends. In her role, she also managed a team of analysts covering the food and beverage, financial services, health, energy, travel and hospitality industries. Her work has appeared in Ad Age, Bloomberg, CBS News, and NBC News, among others. Nicki first joined Purple as a digital research analyst, conducting social media listening and media analysis to inform campaign strategy, issues management, and creative development. She later became Digital Intelligence Lead, managing a team of insights analysts and helping shape the firm’s digital research offerings. She began her career as a political journalist at C-SPAN, National Journal, and ABC News’ Sunday show, “This Week with George Stephanopoulos,” where she developed a knack for asking sharp questions. An Ohio native, Nicki graduated from Miami University with a bachelor’s degree in Mass Communication. Outside the office, you can find her chasing her two young sons and teaching Pure Barre.