Nicki is a director at Purple specializing in insights and digital intelligence. She’s highly adept at transforming complex data into actionable insights that inform client strategies and help optimize campaign activation. Nicki brings a uniquely valuable perspective to her intelligence and insights work, drawn from prior experience working in the non-profit sector and political journalism. Most recently Nicki was as a producer for ABC News’ “This Week with George Stephanopoulos,” where she led the show’s digital and social efforts. She also worked on National Journal’s audience development team. Nicki began her career at C-SPAN’s “Washington Journal.” An Ohio native, Nicki earned a bachelor’s degree in Mass Communications from Miami University.
“The most rewarding aspect of my job is utilizing data to help our clients achieve that “ah ha” moment about ways into the difficult global challenges and issues they’re facing.”
“I love that I’m able to work across client teams in my role at Purple. That allows me to partner with people who bring a wide array of backgrounds, perspective and expertise. I also get to immerse myself in different issues and industries. Every day is an education.”
“In my senior year of college, I wanted to get more experience in different types of video production, so I took a sports production class. We spent most of our time producing live sporting events for our university’s TV station (ESPN who?). It was fantastic!”