Nicole specializes in reputation management, message development and media relations strategies for her clients. Before joining Purple, she was the vice president for Markstein’s D.C. office where she worked with healthcare and corporate clients on branding, communications and reputation needs, including the Biotechnology Innovation Organization, Vulcan Materials Company, Installnet and the Association for Professionals in Infection Control and Epidemiology. Nicole spent 15 years at Qorvis MSL where she managed corporate reputation and sustainability programs on behalf of clients including UPS, Constellation Brands, Firestone and Beam Global Spirits & Wine. She has extensive media training experience and helped the Centers for Disease and Prevention for nearly a decade on messaging and media training to help them better communicate complex public health issues. Nicole holds a bachelor’s degree from Hamilton College and an MBA from American University’s Kogod School of Business.

“My favorite clients are those who are true partners. They let us dig in, share their challenges, try new things and solve problems together. Hopefully, we find some laughter and fun along the way.”

“We’re more than just communications and marketing. We help clients define their purpose as an organization and define, develop and maintain what they mean to and for their stakeholders.”

“Connecting with clients and colleagues is an essential skill in the role I play on teams. That and good editing.”

“Ask questions. Dig in. Understand your client and its industry. Be your best advocate.”