Robert Fronk

Robert drives business growth for Purple’s clients by defining strategies that build and protect brand reputation. His work is focused on corporate, government and non-governmental organizations and their relationships with public and thought leader audiences. Robert is also responsible for defining Purple’s approach and offering to reputation management; blending societal context, industry knowledge, insights and pragmatism. He serves in the role of global reputation strategist for a select number of Purple’s clients. Robert has in-market experience in every region of the world and has designed and led research and strategic planning in over 70 countries.

Prior to joining Purple, Robert spent ten years creating and leading the global reputation and public affairs strategy practice at Harris Interactive, where he assisted clients in defining global reputation measurement and management models that both leveraged business opportunity and identified and mitigated corporate risk. Over the course of his career, Robert has quietly counseled numerous C-Suite executives through multiple emerging issues and crises.

“I’ve learned to buckle up for the always-on controlled chaos that is Purple. We are constantly reinvigorating ourselves, while always staying true to our values.”

“The opportunity to lead or follow, to teach or learn, on any given day makes Purple a uniquely special organization to be part of.” 

“One of the most significant changes I’ve seen recently is the unwillingness of organizations to take appropriate risk or action. It seems that ‘do no harm’ has become a default strategy, which usually leads to greater harm.” 

“An invaluable lesson I’ve learned is listen attentively and speak with purpose.”