Samantha Goldstein

Samantha is a Research Manager at Purple where she is responsible for overseeing and executing bespoke qualitative and quantitative public opinion research studies. Her work provides a diverse portfolio of clients with actionable insights tailored to their specific research objective, whether that be audience profiling and segmentation, brand positioning, message testing, data modeling, or statistical analysis. Prior to her role at Purple, Samantha was a Senior Research Analyst in the Strategic Communications segment of FTI Consulting. At FTI, she collaborated closely with the public affairs and corporate reputation practices on both client work and firm thought leadership. Before her time at FTI, Samantha was a Politics and Public Opinion Research Associate at the American Enterprise Institute and a Survey Research Assistant at the Survey Center on American Life. Samantha is an alumna of the University of Michigan – Ann Arbor, having earned a Bachelor of Arts degree in Political Science and Applied Statistics in 2020.