Purple co-founder and CEO Steve McMahon and Kim English, head coach of George Mason University men’s basketball, have teamed up for the American Cancer Society’s “Set the Screen” effort to encourage a return to recommended cancer screening.
“The fact that cancer screenings dropped by more than 90% during the pandemic was a sobering statistic for Kim [English] and me to learn,” Steve McMahon said. “Every one of us at Purple has a personal connection to cancer, as do Kim and his team and everyone in our community. We all know decreased and delayed cancer diagnoses and treatments will result in far too many negative outcomes for far too many people and families. I’m honored that Kim asked me and our Purple team to join him in this effort to encourage screenings, and we’re proud to be with him, George Mason, the American Cancer Society and all those on this mission to end cancer.”
Coaches vs. Cancer (CvC) is a nationwide movement created 30 years ago that unites coaches across the country, along with partner CEOs in their communities, to raise funds and awareness about the fight against cancer and promote the American Cancer Society as a source of inspiration and hope for those facing cancer. This year during CvC’s Suits and Sneakers® Week (Jan. 23-29), coaches, companies, CEOs and health providers are joining together for a Set the Screen campaign, designed to call attention to the critical importance of cancer screening.
For more information on cancer screenings, and to join coaches and their partner CEOs in the fight against cancer, visit coaches.cancer.org.