What we think
29 posts
Insights
MAY 2026 • 2 min read
A single presidential moment can put a company in the political spotlight overnight — why decision speed, not messaging, is the difference-maker.
Insights
FEBRUARY 2026 • 2 min read
The Super Bowl still draws massive audiences, but they no longer watch as one. Brands face a fractured moment where reputation is tallied, not formed.
Insights
AUGUST 2025 • 2 min read
The narrative was once how a company told its story, but most are just a messaging architecture written in paragraph form.
Insights
MAY 2025 • 2 min read
Washington isn’t just where problems are solved, it’s where narratives are written. And by showing up early, companies are able to help write their own story.
Insights
APRIL 2025 • 2 min read
While there is no one-size-fits-all approach to navigate today’s political climate and business challenges, every organization should be taking action to protect their license to operate.
Insights
FEBRUARY 2025 • 2 min read
A focused and precise approach to earned media, combined with a strategy to amplify it through paid across multiple channels, can deliver impactful results.
Insights
JANUARY 2025 • 2 min read
Trust in healthcare is eroding. To navigate these shifts successfully, healthcare leaders need a clear plan of action to address public skepticism, build trust, and communicate authentically.
Insights
AUGUST 2024 • 2 min read
Are companies missing a bigger opportunity to support their enterprise value with earnings calls? Jason Bargnes and Erica Goldman explain.
Insights
DECEMBER 2023 • 2 min read
Four ways today’s CEOs are breaking out of their comfort zone and creating the conditions for other leaders to do the same.
Insights
JUNE 2023 • 2 min read
Five insights from CEO discussions around the ways purpose plays a more vital role than ever in how executives lead their businesses.
Insights
MARCH 2023 • 2 min read
From the playbooks of political candidates, here are five actions CEOs can take to prepare for managing dynamic issues in the public eye.
Insights
FEBRUARY 2023 • 2 min read
Business is once again full-speed ahead, and achieving this pace requires CEOs to harness the power and potential of each and every team member.